15 Mortgage Sales Tips to Help You Close More Loans

Whether you are an entry-level mortgage loan officer or have years of experience working as a mortgage broker in the mortgage industry, closing more loans is your ultimate goal. The mortgage industry is highly competitive, and you need to create mortgage sales strategies that help you rise above the competition, gaining the trust of borrowers and homebuyers. While you may already have an effective mortgage sales strategy in place, these mortgage sales tips can help boost your sales process and closings.

Key Takeaways

• Understand the importance of building trust and relationships with potential clients
• Learn new tips to help boost your mortgage sales and closings

How to close more mortgage loans

The mortgage industry is highly competitive and, while there is never a shortage of homebuyers and borrowers looking for the right loan, you need to develop strong mortgage sales techniques in order to stay ahead of your competition. In order to do this, it is essential to create a personal experience for your buyers that fosters a strong relationship based on trust and expertise. Here we look at some top mortgage sales techniques that can help you rise above the competition and close more deals.

1. Provide value to homebuyers and borrowers

When you first connect with new contacts, you don’t want to begin the relationship by begging them to choose you as their lender for their home loan. Instead, you want to offer value to all your prospective clients. But how do you offer value? By sharing your industry knowledge, helping them understand the mortgage process, or showing that you understand their specific situation, you provide a valuable resource while making yourself an indispensable part of their buying process.

2. Understand your borrowers and local market

Successfully closing loans has a lot to do with understanding each borrower’s unique financial situation and risk, while also having a deep understanding of your current housing market conditions. When you have a clear picture of both, it makes it easier to determine a borrower’s mortgage risk when it comes to approval.

3. Establish yourself as a mortgage industry expert

Buying a new home is a huge commitment for borrowers. When choosing a loan officer, they want to know that the person they choose is an industry expert and knows what they are talking about. Establishing yourself as a mortgage industry expert highlights your knowledge and offers a piece of mind to new leads and clients. Offering regular blog content on industry topics, providing educational classes for homeowners, or even sharing a monthly mortgage industry newsletter can help offer valuable information while highlighting your extensive knowledge.

4. Continue to grow your mortgage industry knowledge

The mortgage industry is always changing and, as an industry expert, it is important that you stay on top of current changes. Taking continuing education classes or attending trade seminars is a great way to continue learning. In addition, other aspects of your business can change as well. For example, marketing strategies come and go. Staying on top of current trends and changes can provide an additional boost to your lead generation, customer engagement, and closings.

5. Strive to exceed expectations

When working with clients, be sure to only promise what you KNOW you can deliver. By keeping expectations and promises realistic, you are often able to exceed these expectations and impress your clients in the long run, often boosting your closing percentages as well as your referrals.

6. Use social media to your advantage

While managing multiple social media platforms, such as Facebook, Twitter, and LinkedIn, may seem overwhelming, the fact is if you aren’t taking advantage of social media, then you are missing out. Regular engagement through posts, videos, and direct replies to comments on social media platforms is a great way to engage with potential borrowers and reach new homebuyers. In addition, you can take advantage of many social media paid marketing opportunities to further extend your social media reach. Once in place, many of these tasks can be automated with the right programs.

7. Make connections with realtors and real estate agents

Connecting with other professionals in your industry is a great way to gain knowledge that you can share with potential clients to help them better understand the home-buying process. Building professional relationships with real estate agents, home inspectors, and other professionals in the mortgage industry opens up the doors to referrals, lead generation, and more closings in the long run.

8. Understand and respect your client’s schedule

While your office hours may follow a traditional 9 to 5 schedule, you have to understand that many of your clients work that same schedule, making face-to-face meetings or phone calls difficult. In this case, it is important to think outside of the box. This can mean creating video messages to send for them to watch on their own time or creating an open schedule throughout the week that provides open hours for all your clients. This flexibility provides an added benefit to choosing you over your competition.

9. Grow your team

As an independent mortgage loan originator, it can be overwhelming to try and manage marketing strategies, networking, meeting with clients, and closing. It may seem impossible to focus on improving closing rates when you are being pulled in every direction. For many, marketing alone feels like a full-time job. In this situation, it may be beneficial to your business development to consider creating or expanding your team and hiring an assistant, marketing specialist, or an entire sales team that can take over those aspects of your business while allowing you to focus on customer relationships and closings.

10. Take advantage of automation

If an assistant is not an option, consider implementing a quality CRM that allows you to automate many of your different daily tasks, such as email campaigns, social media engagement, website management, and document collection, just to name a few. Automation allows mortgage lenders to become more productive in many ways without taking away time and focus from their clients.

11. Increase potential touchpoints

Increasing routine touchpoints, or the connections you make with potential clients, can also help boost your closing rate. Purchasing a home and acquiring a mortgage is a major step and borrowers are often unlikely to jump into a mortgage without first knowing and trusting a loan officer. Increasing customer touchpoints, such as phone calls, emails, and face-to-face meetings, can help to build a relationship and, in the long run, improve loan closure times.

12. Boost your sales processing speeds

Unfortunately, one of the biggest contributing factors to unsuccessful closings is speed. Whether the buyer got cold feet during the waiting process, or the loan origination process was simply moving at a snail’s past, the closing falls through. While carrying out due diligence is still a priority, being able to offer a quick loan application with quicker origination, faster underwriting, quicker loan approval, and speedier closing times is essential to boosting your closing rate.

13. Commit to regular follow-ups

Failure to follow up is often a factor in increasing closing times or causing a closing to fail. If you have not received a response from a client in a timely manner, don’t be afraid to reach out and follow up. Life happens, they may be busy, and things like sending a document through may have slipped their mind. Never ignore the lack of response and let it sit. If a client isn’t answering a phone call, send an email that might be easier for them to respond to.

14. Be proactive and not reactive

Being proactive when it comes to loan closings gives you an advantage. It is much easier to anticipate and address potential problems than to address a problem after the fact. For example, it is often to gain a comprehensive understanding of a borrower’s financial situation and approval chance before having them fill out an application that will undoubtedly not receive approval. Instead, you can offer information on repairing credit or becoming better qualified, and then they can return when they are more likely to be able to close. Keep in mind that even if they aren’t closing, you want to keep in contact so when they are ready, they choose you.

15. Focus on the borrowers and pre-qualification and approval

If you are working with a potential homebuyer that is just starting to look for a home, it may be beneficial to suggest a pre-approval mortgage to make the process easier. While a pre-qualification may be enough, the additional qualification process can make the home-buying process easier by giving the borrower a clear idea of their home amount and speeding up the closing process.

Loan closing for success

When it comes to a successful closing, it all boils down to your clients. Making them the top priority of your mortgage business and following these tips can help ensure that you are meeting your borrower’s needs, doing all you can to make the sales process easier, and boosting your closing rates.

More closings start with quality leads

At Good Vibe Squad, we understand that in order to boost your closing rates, you need a steady stream of new leads each and every month. As we mentioned above, traditional marketing for those leads can take away your focus from building relationships and closings, so we are here to help. Our Unfair Advantage™ program helps show you how to effectively boost your lead generation and, in turn, increase your closing rates. To learn more, book a strategy call today.

15 Mortgage Sales Tips to Help You Close More Loans was first published on: https://goodvibesquad.com

Original post here: 15 Mortgage Sales Tips to Help You Close More Loans

Mortgage Email Marketing Guide: 10 Tips to a Successful Email Campaign

In today’s digital world, where more and more people gain access to the internet, email communication is quickly becoming the norm. The number of emails sent per day has been rapidly increasing since 2017, with Statista reporting an estimated 320 billion emails sent per day in 2021 and that number is predicted to jump to over 376 billion by 2025. Based on these numbers, as a loan officer, it is essential to include mortgage email marketing in your overall marketing strategy. Here we take a deep dive into mortgage email marketing, how it can benefit your bottom line, and some tips for creating a successful marketing campaign.

Key Takeaways

• Learn what mortgage email marketing is and the different types of email campaigns
• Understand how mortgage email marketing can benefit your business
• Explore various email marketing tips that can help you develop a successful email marketing campaign

What is mortgage email marketing?

Mortgage email marketing is a digital marketing strategy that provides a way for loan officers and mortgage brokers to engage with their target audience, current clients, and real estate referral partners to build a relationship. Email marketing can include a variety of options that allow a loan officer to educate potential borrowers, provide updates on the current mortgage process, and help keep your name out in front of potential borrowers regularly. Remaining on the mind of clients helps to maintain a relationship and earn repeat and referral business.

Benefits of mortgage email marketing

Email marketing, when done correctly, can be a powerful tool to help you grow your business. An effective email marketing strategy can provide a wealth of benefits that we explore here.

1. Provides a higher ROI

As you develop a marketing strategy, your goal is to find strategies that provide the best return on your investment, or the highest ROI. Experian reports that email marketing has an average ROI between $5 and $51 for every $1 spent. Implementing an email marketing strategy allows you to keep your marketing costs within budget while receiving a beneficial return.

2. Allows you to engage with your contacts

Unlike other marketing strategies, such as social media engagement, email marketing allows you to send a message directly to a contact, giving them the ability to directly engage with you on their timeframe. While you may think many of your prospects simply delete your email campaigns without ever opening them, the fact is open rates for email campaigns can be as high as 40%, giving you the ability to directly connect with your contacts.

3. Allows you to track results

One of the biggest benefits of email marketing is the ability to track its effectiveness, especially when using a quality CRM. From the moment you send out an email campaign, you can see how many emails are delivered and opened, what links within the email are clicked through, and even if the email was forwarded to additional prospective clients. With this ability, you can adjust components within your email campaign to increase your open and click-through rates.

4. Expand your overall reach potential

While your current leads and contact list may limit the reach of your direct email marketing potential, the fact is, email marketing makes it easy for your contacts to forward emails to their contacts if they feel it may be beneficial. This opens up the possibility of further expanding your overall reach.

5. Create custom and personal content

By including contact data within your email marketing campaigns, you can create custom content that helps connect you to your contact, builds trust, and further helps to foster a beneficial relationship that helps to move your prospect through your sales funnel. With email marketing, you can personalize every aspect of your campaign, such as personalized copy, imagery, targeted offers, recommendations, and much more.

6. Stay top of mind with your clients

As a loan officer, the goal of every marketing campaign is to help build a relationship with your leads and clients. Email marketing provides an accessible and affordable marketing option that allows you to make and nurture your connections regularly, keeping you and your business in the mind of your clients.

Types of mortgage emails

When it comes to mortgage email marketing campaigns, the opportunities are endless. You are not locked into traditional marketing ideas and marketing platforms and the type and content within each email campaign can vary greatly. Here we look at some of the top email campaign ideas for loan officers and the mortgage industry.

Newsletters

Sharing a regular newsletter, such as bi-weekly or monthly, allows you to inform and educate clients on mortgage industry changes, as well as changes within your company. Creating a consistent newsletter schedule lets your customers know they can expect a stable connection with you and your business.

Check-in email

A check-in email is a way for you to follow up with clients and contacts you may not have talked with in some time. The idea of this type of email is to let your prospects know that you are thinking of them and would love to connect and see how you can help them meet their mortgage goals.

Application updates

Marketing automation allows you to send emails throughout the application and loan process and is a great way to keep homebuyers updated throughout the mortgage process while also staying in regular contact. With automation, emails can be automatically sent out to customers when specific milestones in the process are reached.

Community news

In the mortgage industry, the community is an important factor. Whether you are sharing new housing developments in your community, a new business opening, or community activities you are a part of, sending out a community news email regularly allows you to connect with your contacts while showing them that the local community is important to you as well.

Industry news

The mortgage industry is constantly changing and can often be overwhelming to borrowers and homebuyers. Creating a mortgage industry news email campaign provides you with a chance to educate your current and potential clients and referral realtors about changes that may be occurring while also highlighting your knowledge and expertise in the industry.

Event invitation

An event invitation email can be used for a variety of different occasions. For example, maybe you are co-hosting an open house with referral real estate agents, teaching a course on repairing credit, or participating in a community event.

Holiday emails

The holidays are a great time to connect with potential, current, and previous contacts. Simply sending out a holiday email wishing them the best during the holiday season shows that they are important to you and your business and further work to build or maintain a positive relationship.

Mortgage drip campaigns

Regular mortgage drip campaigns create a steady flow of regular marketing content for your business. Creating emails that focus on a specific topic, such as credit repair, can provide current and potential clients with important information and can encourage engagement.

10 Tips for an Effective Mortgage Email Marketing Campaign

Once you understand how mortgage email marketing can benefit your business, it is essential to understand how to create an effective marketing campaign. The following tips can help ensure you create a collection of campaigns that can effectively work for you.

1. Maintain a current contact database: A quality email is ineffective if your intended reader never receives it. Make sure you have current emails for all your leads and clients.
2. Know your campaign goals: When creating an email marketing campaign, it is essential to understand exactly what you want your campaign to achieve.
3. Create a strong subject line: The first thing a reader sees with an email is the subject line, so you want to make sure you create a subject that draws them in and encourages engagement. Keep the subject line to 65 characters or less to ensure the entire text is seen.
4. Always include a strong CTA: When you know your email campaign goal, be sure to include a strong call to action that includes that goal.
5. Don’t rely on images: Many email programs are set with a default not to display images automatically, meaning many readers may not see your intended image.
6. Keep your message short and sweet: Time is money and many prospective clients and leads don’t have time for lengthy emails. Keep your content short and direct.
7. Eliminate industry jargon: When creating email content, avoid the use of industry jargon and acronyms that may be confusing to the average borrower. Focus on basic communication and connecting with your contacts.
8. Keep it mobile-friendly: A good number of readers access their email on a mobile device, so keeping your content optimized for mobile viewing is essential.
9. Consider timing: When you send your email is just as important as the content it includes. For example, emails sent on Monday morning or Friday afternoon are less likely to be read than emails sent during the week. Think about your target audience and determine the best timing for scheduled email campaigns.
10. Track your success: The most important step of an email marketing campaign is tracking. By checking out the open rate and click-through rate, for example, you can see what is working and what isn’t and adjust your future campaigns based on that information.

Make the most out of email marketing

When email marketing is done correctly, it can quickly become one of your most effective marketing tools. Taking advantage of the many different email options at your disposal allows you to better connect and engage with your leads and clients. Following these basic tips will help you create an email campaign that will help foster strong relationships that help boost your bottom line.

Drive more leads with us

A steady stream of new leads and contacts is essential to get the most out of your email marketing campaign. At Good Vibe Squad, we understand that mortgage loan officers need quality lead generation and our Unfair Advantage™ program is here to help you create the lead generation you need to achieve your goals. To learn more about how our program can help, book a strategy call today.

Mortgage Email Marketing Guide: 10 Tips to a Successful Email Campaign is republished from: https://www.goodvibesquad.com/

Original post here: Mortgage Email Marketing Guide: 10 Tips to a Successful Email Campaign

Credit Repair Sales Funnel: Lead Generation with Bad Credit Leads

As a mortgage loan officer with a lead generation strategy in place, chances are you receive many applications each and every month. Thinking about those applications, how many have you received this month from borrowers who do not qualify due to bad credit? How do you handle these prospective clients? While many loan officers simply refer them to credit repair and hope they return when their credit improves, the fact is this method is likely to lose you these potential clients. Instead of sending them on their way, your business and lead generation can receive a substantial boost with credit repair lead generation and the creation of a credit repair sales funnel.

Key Takeaways

• Understand what a credit repair sales funnel is
• Explore how to work with potential clients and credit repair agencies to create a qualified borrower
• Learn how to create a credit repair sales funnel and how it can help boost your lead generation

What is a sales funnel?

A sales funnel is a visual representation of the journey potential borrowers follow through the buying process. This sales funnel helps you understand every stage of the buying process and what your customers are thinking at every stage. This allows you to see where clients fall out of your sales funnel and what marketing actions you can take to help them continue through the funnel and reach closing.

How to handle prospects with bad credit

In the mortgage industry, many borrowers fall through a sales funnel during the application process because of poor credit. If a borrower does not qualify for a mortgage because of poor credit history, many loan officers simply inform them that their credit needs work in order to qualify and send them on their way. Unfortunately, this is a missed opportunity and can cost you many potential buyers in the long run. When a borrower fails qualification due to poor credit, it is time for you, as a loan officer, to shift them into a credit repair sales funnel and make them aware that you want to work with them to help them achieve home ownership. In order to do this effectively, there are some additional steps you need to have in place.

Creating a credit repair sales funnel

Similar to a traditional sales funnel, a credit repair sales funnel follows clients with credit challenges through the steps of credit repair. In many cases, borrowers know they need to improve their credit but are overwhelmed or unsure of how to fix their credit report, and, in this case, many just give up. When this happens, you lose a potential client. Even if they do repair their credit eventually, they likely won’t remember your name and will move on to a new loan officer.

But that doesn’t have to happen. Creating a credit repair sales funnel allows you to monitor the actions of your potential client and walk them through the steps necessary to take them through the standard sales funnel. Instead of simply informing those that do not qualify that they need to repair their credit, you create a credit repair sales funnel that moves them through credit repair with your help. When a client is denied a loan for poor credit, there are some immediate steps you can take:

• Review the credit report together: Take the time to go over the client’s credit report with them, highlighting what needs to improve. Provide education on how your client can do this.
• Highlight late debts and old debts: Inform potential clients to start paying off old debts and ensure that all current debts are brought and remain current.
• Evaluate credit card debt: Credit card utilization makes a big impact on credit scores. Advise clients to pay down credit card debt, ideally bringing utilization to under 10%.
• Remove late payment reports: Explain how clients can call creditors and ask for a “goodwill deletion” when it comes to late payment reports.
• Refer to a credit repair company: If your clients are overwhelmed, consider referring them to a partnered credit repair company. Learn more about this below.

Tips to boost your lead generation and income with credit repair sales funnel

In many cases, despite going over a borrower’s credit report and offering tips to repair it, many borrowers are still lost. If this is the case, the next step in your credit repair sales funnel is to point them to a credit repair company that specializes in repairing negative credit. However, it is still important that you play an active role in order to continue following their progress.

1. Partner with a credit repair company that supports you

Chances are you don’t have the time or the experience to walk every potential client through credit repair. However, partnering with a credit repair agency that will work with your potential clients toward the goal of qualifying and closing on a mortgage is the perfect solution. By working together, you can refer ALL your potential clients for credit repair that provides cobranded customer communications with the explicit goal of qualifying for a home loan. In many cases, the credit repair company can also provide you with a portal that allows you to follow the progress of your potential clients. This partnership not only boosts the sales for the credit repair company but will enable you to help and move potential clients through the funnel, eventually leading to a sale down the road.

2. Follow up with credit repair clients

If your clients sign up with your credit repair company, place them into your credit repair sales funnel. Once in place, it is important that you stay in touch with these clients on a regular basis. As your clients are actively working to repair their credit, it is important that you reach out to them personally to check on their progress. As long as they actively continue to repair their credit, they will eventually become a closing client for your business at some point.

Credit repair leads can be beneficial

In order to understand the importance of creating a credit repair sales funnel, take a look at your average lead generation each month through sources such as your website. How many of those leads don’t credit qualify for a mortgage? Imagine if you had a successful credit repair sales funnel in place that, on the conservative side, converted even half of those leads into sales within a year. How much of a boost would those additional sales add to your production rate? Instead of losing these potential sales, take the steps to ensure you have future sales down the road.

We can help boost overall lead generation

Whether you have a credit repair sales funnel in place or are working to start one, steady lead generation is necessary for the success of any loan officer. At Good Vibe Squad, we understand that many loan officers need help with creating a steady stream of leads. Our Unfair Advantage™ program is designed to help you boost your lead generation and create a steady stream of leads for both your general sales funnel as well as a credit repair sales funnel. To learn more about how we can help boost your monthly lead generation, book a strategy call today.

The post Credit Repair Sales Funnel: Lead Generation with Bad Credit Leads is republished from: https://www.goodvibesquad.com/

Original post here: Credit Repair Sales Funnel: Lead Generation with Bad Credit Leads

8 Top Mortgage Marketing Agencies in 2022

In today’s digital age, more and more people are turning to the internet for everything from entertainment and news to searching for the perfect home and a loan officer or mortgage broker to help them get the home of their dreams. As a loan officer or mortgage broker, your goal is to have a quality website and marketing strategy that helps ensure these viewers find your business, allowing you to produce a steady stream of leads that you can focus on moving through the pipeline. While many loan officers or brokers choose to manage this on their own, others turn to mortgage marketing agencies that specialize in marketing and making sure that your leads never end.

Key Takeaways

• Understand what mortgage marketing is and what it means for you as a loan officer or mortgage broker
• Learn the importance of generating a steady stream of leads
• Compare some of the top mortgage marketing agencies in 2022

What does mortgage marketing mean?

The mortgage industry can be overwhelming and confusing to the average homebuyer. Over the years, loan officers and mortgage brokers have learned that traditional advertising that simply puts out your business name, contact information, and services offered was simply not enough to make a business stand out above the competition. As loan officers and mortgage brokers struggled to break away from the competition, they learned that providing educational information to potential borrowers was an effective way to not only educate consumers but also a way to highlight their expertise.

Mortgage marketing refers to marketing strategies that work to inform and educate consumers, as well as persuade them to use your specific loan services as opposed to your competition. This method has proven to be a successful method for lead generation in the mortgage industry.

Why are leads important?

Without a steady stream of mortgage leads, it is difficult for any loan officer or mortgage broker to maximize growth and revenue. If you have no leads coming in, you do not have the opportunity to convert prospects into customers and will ultimately fail. While lead generation can be time-consuming and, in some cases, seem difficult, it is an essential part of every successful business. Having a quality lead generation strategy in place is necessary for every successful business.

Best mortgage companies to hire in 2022

If you struggle to create your own lead generation strategy and have relied on purchasing leads to keep your business going, you probably already know that will not work forever. In this case, it is time to bring in the experts. Mortgage marketing agencies specialize in creating a comprehensive lead generation strategy for your business that can include everything from custom website redesign to email campaign automation and so much more.

Here we take a look at some of the top mortgage marketing agencies available in 2022 to help you decide which agency can help deliver exactly what your business needs.

1. Good Vibe Squad

Good Vibe Squad is the only mortgage marketing company that offers a complete Done-For-You Fractional CMO (Chief Marketing Officer). This service is designed to help loan officers streamline and automate their marketing efforts to create a steady stream of leads while allowing them to focus on other aspects of the business, such as originating loans and closing deals. Their Hybrid Automation system automates all aspects of your pipeline, directing new leads to qualified, pre-approved buyers without you needing to lift a finger. Good Vibe Squad focuses solely on mortgage marketing.

Services Offered

• Done-For-You Fractional CMO (Chief Marketing Officer)
• Hybrid Automation System
• Step-by-step courses on sales training, systems training, phone scripts, and more
• 3 Phase AAA Formula Loan
• Acquisition System
• Complete lead to client automation

Pricing

Must schedule a loan strategy call to determine pricing

“I have tried numerous lead gen and marketing companies in the past. I have gotten the most apps I have ever gotten with any marketing site in my first week here at GVS. GVS is not only an awesome lead gen/ marketing company. But they also have great support systems and really have your back when it comes to this business.”

Google Reviews

2. Kaleidico

Kaleidico is a full-service marketing agency that has been generating leads for businesses since 2005. They believe that every lead generation program is unique to the specific business and industry, and they gear their services to your industry needs. The founder and President, Bill Rice, has over 20 years of experience designing and building online loan origination and lending websites. They offer a full range of marketing solutions to help improve your lead generation.

Services Offered

• Web design and development
• Lead generation
• Brand strategy
• Content marketing agency, offering content writers and editors

Pricing

Must schedule a loan strategy call to determine pricing

“One of the main reasons we selected Kaleidico, especially given that we were a start-up, was that they could provide a whole wide range of services to us. They do anything from the basic framing message, definition, strategy piece, to the creative side, whether it was our advertising and online traffic management to portions of helping us build out our website. It's moderately complicated given that it's a mortgage process, so helping us build that and make it simple to use for our consumers was a really great approach.”

Clutch Reviews

3. LeadPops

LeadPops is a marketing agency that specializes in the mortgage, real estate, and insurance industries. They are based out of San Diego, California, and have developed lead generation technology and marketing solutions geared specifically for mortgage brokers and loan officers. Their goal is to provide a full-service marketing platform that allows you to put your marketing on autopilot and focus on closing deals.

Services Offered

• Conversion Pro Website™
• Conversion Funnels
• Local SEO
• Digital Advertising
• Integration
• Personal Success Coach

Pricing

Must call for a free digital marketing assessment to determine pricing

“Great team of people who truly want to help you succeed and do better. Gabe, Nick, and Hannah all did an amazing job of getting me started and making sure I understand what they are doing so that I can be involved. This is more than just a website company so be sure to take advantage of everything they offer.”

Google Reviews

4. Top of Mind/Black Knight/Surefire

Originally known as Top of Mind but acquired by Black Knight, Inc, this agency offers the Surefire CRM and Mortgage Marketing Engine to help loan officers and mortgage brokers win new business while also driving repeat business. In addition to the Surefire CRM, they offer a wide range of additional mortgage marketing services.

Services Offered

• Surefire CRM
• Data management
• Temporary marketing staff
• New loan officer training
• Brand management
• Automated omnichannel marketing
• Content creation

Pricing

Request a demo for pricing information

“Their customer service is top-notch. The system is customizable to the point where each Loan Officer could have their own rules and workflows if you choose to. The number of rules you can generate for specific needs is endless. They are constantly trying to improve their system and take our feedback to the parts of their team that need to hear it. We genuinely appreciate that we can take an idea to them, and they will help us create it inside the CRM. If there is a way to get it done, they will do it. The Top of Mind team has perseverance and a real willingness to help.”

G2 Business Software Reviews

5. BranDignity

BranDignity is a full-service digital marketing strategy agency that can take your mortgage business to the next level through brand development and online marketing. They have been featured in major publications like Inc. and Entrepreneur. They take a strategic online marketing approach for all their clients and provide a detailed outline of what they do and why they are doing it.

Services Offered

• SEO and Local SEO
• Marketing automation
• Internet consulting services
• Design and Branding
• Pay-per-click advertising
• Content copywriting
• Mobile app design and development
• Social media marketing
• Website conversion optimization

Pricing

Request a proposal based on the services needed.

“My company's visibility has increased tenfold since working with Maciej & his team. All efforts are coordinated in conjunction with ours to ensure a successful outcome. If you want digital marketing done right then look no further than Brand Dignity!”

Google Reviews

6. Strategic Vantage

Strategic Vantage is a marketing agency specializing in the mortgage banking and financial services industries. They specialize in general marketing, public relations, and social media.

Services Offered

• Public relations
• Brand development
• Print advertising
• Online advertising
• Website development
• Email marketing
• Social media training
• Social media strategy and implementation
• Content development

Pricing

Must contact to determine individual pricing based on chosen services.

Reviews

No independent reviews are available at this time.

7. LenderHomePage

LenderHomePage offers an all-in-one platform designed to generate clients and referral partners for independent loan officers and large mortgage firms. They have been building mortgage-dedicated websites for over 15 years and the sites they create are ADA-compliant, have an SSL certificate, and include mortgage calculators. Their platforms in 100$ customizable and offers CRM and LOS integrations.

Services Offered

• Mortgage websites
• Mobile app
• Point-of-sale platform
• SEO
• Social media marketing

Pricing

Pricing begins at $97/month for a single user.

“Daphne and her entire team were incredible throughout the process of setting up our website. She has an uncanny knack for anticipating my questions and the expertise/experience to address any issue or concerns of mine. I can't speak more highly of her and her team. You can't go wrong with utilizing the services of LenderHomePage and when Daphne finally launched our website I felt that I had made the perfect choice in selecting LHP as our business partner. Thanks, Daphne!”

Google Reviews

8. Vonk Digital

Vonk Digital is a turnkey mortgage marketing website platform that allows you to bring your business to the internet. They offer this service exclusively for mortgage brokers, loan officers, and lenders.

Services Offered

• Complete website
• Fully customizable forms for lead funnels
• All-in-one review feed
• Easily integrates with most CRMs
• Written content for blogs
• Support team available

Pricing

• Fees start at $137/month with a $279 setup fee for a single loan officer.
• Up to a 15-member loan officer team starts at $167/month with a $349 setup fee.
• Enterprise package for more than 15 loan officers starts at $247/month with a $649 setup fee.

“Vonk Digital has the best mortgage website platform and customer service in the industry. They go the extra mile to ensure your website vision comes to life. I worked with 3 other companies prior to signing up with Vonk and I can now appreciate them on a whole other level. Their pricing aligns with their quality. In addition, their customizable templates are clean and modern. You’re constantly being shopped in my industry so setting the right tone and capturing a client's attention with an impressive website is priceless. Vonk keeps the content fresh which supports our ever-changing industry. I highly recommend working with this company and their amazing staff!”

Google Reviews

Comparison Table

Lead Generation Company	Services	Reviews	Pricing
Good Vibe Squad	- Done-For-You Fractional CMO (Chief Marketing Officer) - Hybrid Automation System - Step-by-step courses on sales training, systems training, phone scripts, and more - 3 Phase AAA Formula Loan Acquisition System - Complete lead to client automation	4.9 stars averaged from 64 reviews on Google Review	Must schedule a loan strategy call to determine pricing
Kaleidico	- Web design and development - Lead generation - Brand strategy - Content marketing agency, offering content writers and editors	5-star review averaged from 4 reviews through Clutch	Must schedule a loan strategy call to determine pricing
LeadPops	- Conversion Pro Website™ - Conversion Funnels - Local SEO - Digital Advertising - Integration - Personal Success Coach	4.9 stars averaged from 739 reviews on Google Review	Must call for a free digital marketing assessment to determine pricing
Top of Mind/Black Knight/Surefire	- Surefire CRM - Data management - Temporary marketing staff - New loan officer training - Brand management - Automated omnichannel marketing - Content creation	4.5 stars averaged from 17 reviews on G2 Business Software Reviews	Request a demo for pricing information.
BranDignity	- SEO and Local SEO - Marketing automation - Internet consulting services - Design and Branding - Pay-per-click advertising - Content copywriting - Mobile app design and development - Social media marketing - Website conversion optimization	5-star average from 6 reviews on Google Reviews	Request a proposal based on the services needed.
Strategic Vantage	- Public relations - Brand development - Print advertising - Online advertising - Website development - Email marketing - Social media training - Social media strategy and implementation - Content development	No independent reviews are available	Must contact to determine individual pricing based on chosen services
LenderHomePage	- Mortgage websites - Mobile app - Point-of-sale platform - SEO - Social media marketing	4.8 stars averaged from 91 reviews on Google Review	Pricing begins at $97/month for a single user
Vonk Digital	- Complete website - Fully customizable forms for lead funnels - All-in-one review feed - Easily integrates with most CRMs - Written content for blogs - Support team available	5 stars averaged from 92 reviews on Google Review	- Fees start at $137/month with a $279 setup fee for a single loan officer. - Up to a 15-member loan officer team starts at $167/month with a $349 setup fee. - Enterprise package for more than 15 loan officers starts at $247/month with a $649 setup fee.

How to choose the right lead generation company for your business.

There are probably as many marketing agencies out there as there are loan officers, so finding the right mortgage marketing company for your business may seem like a challenge. While many marketing companies provide services for a wide range of industries, it is best to start with marketing companies that cater to the mortgage industry as they are more likely to understand your unique needs. Some questions to consider when looking for a new mortgage marketing agency for lead generation include:

• Do they work with mortgage companies?
• Do they have case studies that can show their success in the mortgage industry?
• Where do their current clients rank in Google search results?
• Can they create an SEO website, as well as a content strategy?
• Do they offer social media marketing?

When choosing the right lead generation and marketing agency for your business, you want to find a company that is willing to listen to your needs and that you feel comfortable working with. Be sure to check out online reviews and see how other mortgage brokers or loan officers rate their services.

Quality lead generation is essential for success

Lead generation is essential for success as a loan officer. While many marketing strategies can be implemented by yourself, if you have not found success or do not have the time to invest in marketing, it may be beneficial to hire a mortgage marketing agency that can help you develop a steady lead generation strategy.

Let Good Vibe Squad Give You an Unfair Advantage™

The team at Good Vibe Squad understands the importance of a quality stream of leads for any business, but especially for those in the mortgage industry. Our Unfair Advantage™ program will help you develop the lead generation you need to boost your revenue in no time. To learn more about how we can help you achieve your business goals, schedule a strategy call today.

8 Top Mortgage Marketing Agencies in 2022 was first published to: Good Vibe Squad

Original post here: 8 Top Mortgage Marketing Agencies in 2022

15 Lead Generation Strategies for Mortgage Brokers

The mortgage industry is a highly competitive market and, as a loan officer or mortgage broker, you have to constantly be generating new leads in order to achieve your business goals. Generating a steady lead flow requires a strong marketing plan with key strategies that work well for your business and in your current market. But how do you develop the right strategy and how do you know what strategies will really work for lead generation? Here we take a closer look at some of the top lead generation strategies, how to implement them into your marketing plan, and how you can tell if they are working.

Key Takeaways

• Understand the importance of lead generation
• Learn new lead generation strategies to implement into your marketing plan
• Understand the importance of strategy tracking in order to ensure your efforts are creating the lead generation you need

What are leads in mortgage?

A mortgage lead refers to people who are interested in obtaining a mortgage or someone looking to do business with a mortgage broker or loan officer. Lead generation is the process of gaining the interest and contact information of potential customers, thus creating a stream of leads into your pipeline, with the end goal of turning them into a customer or closed deal.

Why are leads important?

As a mortgage broker or loan officer, your goal is to convert leads into customers. Without a steady stream of leads coming into your business, it becomes challenging to maximize growth and revenue in your business. The right lead generation process works to build visibility, credibility, trust, and interest by consumers, helping to bring in a regular stream of potential leads who are ready to convert and close the deal.

15 ways to generate mortgage leads

So how do you generate a steady stream of leads? Here we take a closer look at 15 common lead-generation strategies that work for mortgage brokers and loan officers. Keep in mind that not every strategy will be successful for every business, so it is important to determine which strategies work best for your target audience and create the lead generation numbers you need to achieve success. In most cases, mortgage brokers and loan officers use many, if not all, of these key lead-generation strategies.

1. Use offline lead generation strategies.

Before the digital age, loan officers and mortgage brokers relied on traditional forms of marketing, such as cold calls and mailed material. While cold calling has seen better days, there are offline lead-generation strategies that still work in today’s digital climate.

2. Create printed marketing tools and campaigns.

In a world where it is quicker and cheaper to create an email marketing campaign, many loan officers and mortgage brokers forget about traditional printed marketing material, such as flyers, postcards, and even business cards. But take a moment to think about your personal email account. How many unopened promotion emails do you have that are often left sitting or even deleted without a second thought? Unfortunately, most people’s inboxes are full already and email marketing campaigns don’t always hit their mark. Direct mailings, such as flyers or postcards, that contain important information with an eye-catching design are often more likely to be read by prospective clients than random marketing emails.

In addition, while it may seem easier to enter contact information directly into a phone, it is still recommended to carry business cards with you wherever you go. You never know when you might run into a potential lead and offering a business card is a quick and professional way to share information.

3. Attend networking events.

With your business cards in hand, seek out regular networking events. These can be anything from local Chamber of Commerce business events to real estate networking events. Attending such events allows you to meet and develop relationships with other professionals in your area that can turn into quality leads or referral partners.

4. Grow your referral stream.

Referrals are often the backbone of any successful loan officer or mortgage broker. Developing relationships with referral partners, such as real estate agents or title companies, can be a great way to start. But don’t forget to ask your previous clients for referrals, as well as testimonials.

5. Create educational content for publications.

One of the best ways to get your name out there as the go-to loan officer is to highlight your knowledge and establish yourself as an industry leader. A great way to do that is to share your knowledge through printed material. Creating an article that covers topics such as “how to improve your credit score” or a step-by-step walk through the mortgage process that you offer for publication in a local paper or real estate magazine allows you to share your knowledge and showcase your business in front of many new potential leads.

6. Offer educational seminars.

If writing isn’t your strong suit, consider offering community-based educational seminars or classes that cover key topics in the mortgage industry, such as “repairing your credit” or “how to buy your first home.” Oftentimes, the Chamber of Commerce is a great place to hold these classes, but local community colleges or libraries are other great places to contact.

7. Purchase mortgage leads.

If you have enough in your marketing budget and want to get a jumpstart on lead generation, purchasing mortgage leads from a lead seller is another option. When deciding to purchase leads, always consider:

• Your budget: Set a budget and find a company that provides quality leads within that budget.
• Lead quality: When it comes to leads, more is not always better. You want to focus more on the quality of the leads provided than how many leads you get, as the more qualified the leads are, the more likely they are to convert.
• Exclusive or not: Who will receive the leads you purchase? If the leads are exclusive, you should be the only loan officer or mortgage broker receiving the leads. If they are non-exclusive, chances are your competition is receiving the same leads.

To learn more about purchasing mortgage leads, read 8 Things to Consider When Buying Mortgage Leads.

8. Online lead generation

Digital technology has transformed a lead generation, offering a wealth of different lead generation opportunities. Adding a mixture of these tools to your overall lead generation strategy works to help ensure you create a steady stream of leads.

9. Create a professional website that includes forms.

If you don’t already have a website, then now is the time to create one. At the same time, if you have had a website for decades that hasn’t seen a recent update, it may be time to give it some attention. You want to create a professional-looking website that is crisp and clean in design and includes the information potential leads will be searching for. You want to make sure the site is easy to navigate and leads viewers through to what they should do next with a strong call to action. Create a form that collects the viewers’ contact information. This can be a simple “sign up for more information” or can include a lead magnet, such as a free guide to improving your credit that they receive as a free download.

In addition, you may also want to consider adding an online mortgage application if possible. Forbes reports that 58% of borrowers are more likely to choose a loan officer or mortgage broker based on the availability of an online application process.

10. Create email marketing campaigns.

Email marketing campaigns can be a powerful tool for loan officers and mortgage brokers, especially when implemented through a quality CRM platform that allows for automation. You are able to create different email marketing campaigns that address anything from educational newsletters to refinancing information and anniversary or birthday greetings that can be sent out automatically through your CRM. For connecting with new leads, you can connect your website forms directly to your CRM and have welcoming emails sent out to the lead immediately after they request information.

11. Post and engage in social media.

Social media platforms, such as Facebook, Twitter, and LinkedIn, create a platform where you can not only advertise to potential leads but also engage directly with them. The average American adult spends around 82 minutes a day on social media platforms, with Facebook alone having 2.93 billion monthly active users. On these platforms, you are able to choose different paid advertising options, but you should also create a page for your business where you can share anything from blog posts to educational videos and polls for your followers to answer. Have your profile follow partner profiles and share their information with your followers. This helps extend your reach as well as your referral partners. When one of your followers asks a question, be sure to engage them back with answers as soon as possible.

12. Create a Google Business Profile.

Chances are your target leads are borrowers in your local area. When potential leads search for a local mortgage broker or loan officer, you want your business to come out at the top. Creating a Google Business Profile is a way to put your business at the top of search results, including a listing on the map of the local area. You can create this free business listing here and manage it directly through Google to include your business contact information, photos, and Google reviews from clients.

13. Explore advertising options.

While we touched on the ability to advertise through the different social media platforms, there are many more advertising options online. The most common online option is Google Ads. Here you create specific ads that utilize keywords that your target audience might use when searching for a local mortgage broker or loan officer. Keep in mind, however, that your competition is likely doing the same thing. This is where ad creativity is essential. Create an ad that highlights what sets you apart from your competition.

14. Write educational eBooks.

Much like we mentioned in the offline lead generation section, creating educational content for publication in an online real estate magazine can help set you apart from your competition. In addition, consider offering a guest blog post for your referral partners to publish on their blogs. This allows you to get out in front of all of your partner’s followers as well. They may offer to do the same for you, allowing you both to showcase your knowledge while boosting potential lead generation.

15. Develop a comprehensive content marketing strategy.

We have already highlighted how important creating and sharing content can be both online and offline. In order to highlight your knowledge and skills and establish yourself as a leader in the mortgage industry, it is important to establish a comprehensive content marketing strategy that allows you to share all this information across many different platforms on a regular basis. This can mean creating full-length articles or blog content as well as short informational snippets perfect for social media posts. Once you have these created, consider scheduling regular postings through your CRM so that your information is shared on a regular basis.

16. Offer a valuable lead magnet.

A lead magnet refers to an item or service that is given away for free with the sole purpose of gathering contact information from potential leads. A lead magnet can be a physical item, such as a monthly mailed newsletter but in today’s world, it is often a downloadable item such as an eBook, an industry report, a video class, a webinar, or a free app, such as a mortgage calculator. You can offer these on your website or through social media platforms as a way to gather potential lead information.

17. Create educational videos for YouTube.

While live online seminars or community classes in person are great ways to connect and meet with potential leads, not everyone is available at the times you offer these seminars. Creating online video content, however, can allow you to connect with more people at their convenience. Creating an educational video can be as simple as having someone record a live seminar or you can create video content sitting at your desk and talking directly into the camera. These videos can be uploaded to your business YouTube channel, shared on your website, streamed through social media posts, or as a lead magnet that a website visitor receives for free when they provide their contact information.

18. Measuring your lead generation efforts.

Decades ago, loan officers and mortgage brokers created lead generation campaigns with the hope that they would be successful as there was no real way to track campaign marketing success. Today, thanks to digital technology, you are able to track both online and offline lead generation efforts, allowing you to adjust your current strategy in order to eliminate unsuccessful strategies while boosting up those that are working well.

Google Analytics

Google Analytics is often considered the King of online marketing data. By adding a short line of free code from Google to your website, Google Analytics is able to track how many users visit your website, how long they remain on the pages, what links they click on where they are from, and much more.

Google Search Console

Google Search Console, similar to Google Analytics, is a free software offered by Google that allows you to monitor how your website performs in search results. For example, this software can show you the number of times your website is displayed to users through search and how many times users clicked through to your site. Giving you your website’s click-through rate. If you find this number is low, you may want to adjust the content that appears in your listing in order to attract more users. In addition, the Google Search Console will also provide you with your average search result ranking. Again, if your rankings are lacking, you may need to invest in better search engine optimization for your website.

Social Media Analytics

Each social media platform offers some sort of analytical platform that allows you to monitor trends, click rates, advertising reach, user engagement, and more. Checking these statistics on a regular basis can show you what is working and what isn’t, allowing you to make adjustments until you find the right ads for your business.

Email Analytics

Connecting your email marketing campaigns through a quality CRM not only allows you to automate the campaigns but also lets you track the success of your email campaign. Did the user open the email? If, yes, did they click on an included link? Email analytics will answer all these questions and show you whether a particular email message is effective or not.

Offline lead generation tracking

While tracking digital marketing efforts is expected, you are probably wondering how you can track the effectiveness of an offline lead generation tool, such as a business card or a direct mail postcard. The answer combines traditional and digital technology. For example, if you are sending out a direct mail postcard, flyer, or even a letter, you can include a specific website link or print a QR code on the material that automatically links the reader to a specific URL that is only used for printed material. This allows you to see how many users are actually reading and engaging with your offline lead-generation tools.

Implementing lead generation strategies to increase a steady lead stream

While we have listed many top marketing strategies, both offline and online, for loan officers and mortgage brokers, you will find that not every strategy will work for every business. The goal of creating a quality lead generation strategy is to find the ones that work well for your lead generation and let unsuccessful strategies go. Finding the right combination of successful lead-generation strategies is key to creating a steady stream of leads for your business.

Good Vibe Squad can help

At Good Vibe Squad, we understand the importance of a steady stream of qualified leads in order for a loan officer or mortgage broker to achieve success. If you are struggling to bring in regular qualified leads, our Unfair Advantage™ program can help. To learn how we can help you bring in a steady stream of leads, contact us today to schedule your free, guaranteed loan strategy call.

15 Lead Generation Strategies for Mortgage Brokers is available on: https://goodvibesquad.com/

Original post here: 15 Lead Generation Strategies for Mortgage Brokers

19 Mortgage Marketing Strategies You Should Try

Whether you are new to the mortgage industry or are a seasoned veteran, understanding mortgage marketing and implementing a strong marketing strategy is essential for your success. Determining what sets you and your business apart from the competition and leveraging that in your marketing is a key factor in developing the right marketing strategy. Here we look closely at the importance of mortgage marketing and offer tips to help you strategically boost your existing campaign.

Key Takeaways

• Understand mortgage marketing and why implementing the right strategies can affect your success.
• Discover new strategies to help you and your business stand out above your competition.

What is mortgage marketing?

Mortgage marketing is the process of creating and executing a marketing strategy that promotes your business, informs and educates, and persuades potential leads to choose you or your company over your competition. Mortgage marketing can include everything from email marketing campaigns and direct mail flyers to developing referral partner relationships and being an active member of your local community. Successful loan officers and mortgage brokers understand the importance of a powerful mortgage marketing strategy and understand that it is important to constantly evaluate current strategies and make adjustments as needed in order to achieve the best results.

Why is mortgage marketing important to your business?

A clear and robust mortgage marketing plan is a key factor for every successful loan officer or mortgage broker. The right marketing strategy focuses on increasing your exposure to potential clients, helps create and maintain a strong online presence, creates brand awareness, and attracts new leads that are ready to close the deal. Without a mortgage marketing strategy in place, you will struggle to maintain reliable lead generation.

19 mortgage marketing strategies to help boost your business

You know you need to have a robust marketing strategy in place, but what should that include? How do you know which strategies will work best for your business? The fact is everyone is different. While some of the following tips are recommended for every mortgage marketing strategy, you may find that certain marketing options work better than others for your business. When implementing new marketing strategies, it is always important to monitor and track the success of each one, so you know where your business is coming from and where to best focus your marketing efforts.

Here we take a closer look at many of the different marketing strategies you have available.

1. Define your unique value proposition.

The mortgage industry is saturated with loan officers and mortgage brokers so when it comes to marketing, it is essential that you clearly convey how you are different from your competition. Before you create your marketing strategy, it is essential that you define your unique value proposition.

In marketing, a unique value proposition (UVP) is a statement that highlights what your business provides the customer, how the customer will benefit from your services, how your services will help address their needs, and how your business is different from the competition. When creating your UVP, ask yourself these questions:

• What do you want your business to be known for in the mortgage industry?
• What is your target customer demographic?
• What is something your business can do better than your competition?
• What markets are underserved in your local area, and can you target those markets?
• Is there something specific about how you conduct business that is different than the competition?

2. Find your niche.

In the competitive mortgage industry, it can be very difficult to stand out above the competition. This is where finding a niche market can truly make a difference. By focusing on a specific area of the market, you can quickly become an expert in that market, drawing the attention of potential leads. Example niches can include first-time buyers, refinancing, low-credit mortgages, and USDA or other specific loan types. Once you determine a niche, become an expert in that niche.

3. Create a professional website.

If you don’t already have a website, now is the time to have one created. If you already have a website but it hasn’t been updated since the early 90s, it probably needs a makeover! In today’s digital world, having an online presence is essential, as it is what you offer through your website. In fact, according to a report from Forbes, 58% of borrowers report that having access to an online application is likely to affect their lending decision. When creating a website, you want to include clear and precise information, easy ways for potential leads to contact you or signup for additional information, and always include a strong call to action that guides the user in what they should do to proceed.

4. Optimize your site for SEO and mobile viewing.

It doesn’t matter how well-created and eye-catching your website is if users are unable to find the site in their search results. In order to be relevant in user searches on sites like Google, your website needs to be optimized with your target keywords. For example, if your niche is first-time homebuyers, you want to ensure that you include these keywords in your site.

Statista reports that as much as 64% of all search engine visits are performed by a mobile device, such as a smartphone. Given this is a majority of search visits, you want to ensure that your website is easy to navigate and displays clearly on a mobile device.

5. Engage in social media marketing.

When used correctly, social media marketing can be a powerful tool for information gathering, customer engagement, and lead generation. For mortgage brokers and loan officers, the most powerful social media platforms can include Facebook, Instagram, Twitter, and LinkedIn, but it is important to understand the ins and outs of each platform and how to use them best.

Facebook

As of the second quarter of 2022, Facebook had 2.93 billion monthly active users, with the average American user spending an average of 82 minutes per day on the site. This provides a giant platform for you to take advantage of when it comes to marketing. However, it is important to focus your advertising dollars on marketing to your local area. Using Facebook’s Audience Builder, you can create ads that focus on your local market and help you engage with new, potential clients.

Instagram

Instagram marketing focuses more on eye-catching images to draw viewers’ attention. This is a great site to showcase a photo of a client getting their new keys or walking through the door of their new home.

Twitter

Twitter is a great platform to interact and engage with potential customers. Keeping posts short and informative and taking advantage of mortgage-industry hashtags, such as #mortgage, can get your name and your information out to millions of people interested in mortgages or following the industry.

LinkedIn

LinkedIn is a social media platform that focuses on building professional relationships. This is a great place to share industry news, meet and engage with professional partners, and establish a great referral network.

6. List your business with Google Business Profile.

Creating a Google Business Profile, formerly known as Google My Business, allows you to create a free listing that includes your business in Google maps and in the local results section at the top of search results. In this profile, you can include all of your business contact information, photos of your business or products, and a collection of Google reviews clients have submitted for your company.

7. Create email marketing campaigns.

Email marketing is a powerful strategy in today’s digital age. Email marketing campaigns can include anything from a monthly newsletter packed full of mortgage industry information to simple birthday or anniversary wishes to previous clients. Keeping your name in front of previous and potential clients on a regular basis makes them more likely to remember your name when they need your services. While sending multiple email campaigns can seem like a daunting task, implementing a CRM into your business not only helps you better manage your contacts, it allows you to automate many different email marketing campaigns at once, leaving you more free time to focus on other areas of the business.

8. Create a content marketing campaign.

As a loan officer or mortgage broker, borrowers turn to you for expertise throughout the mortgage loan process. For the average borrower, this process can often be overwhelming or confusing. Creating a content marketing campaign that includes articles or blog posts covering common questions by borrowers helps to answer their questions while also displaying your expertise. While these posts are great to include on your website or on social media platforms, you should also consider creating content for your referral partners as this provides exposure for your business as well as a service to your referral partner.

9. Add video marketing to your strategy.

The use of video marketing has become a popular trend for marketing professionals in every industry, and the mortgage industry is no different. Adding creative video ads or even informational videos to your site is a great way to engage and connect with potential clients while boosting your lead generation. In fact, a survey by Hubspot reports that 86% of video marketers say video has been very effective for lead generation and this number has been increasing every year. In addition, 94% of marketers report that the use of video content has increased their user understanding of their products or services. Keep in mind that the average American spends as much as 19 hours a week watching online videos, meaning your simple video ads can reach a large audience.

When creating a video marketing strategy, there are some basic steps. These include:

• Determine your target audience and consider which sites or platforms they are likely to spend the most time.
• Create a budget and timeline for your video. While you can choose to make a professional video production in a studio, today’s smartphones make it much easier to create a quality video right in your office.
• Choose the best platform to upload your video, such as YouTube.
• Determine what your marketing goals are for your video and the message you want your video to convey, as well as the type of video you are going to make. Videos can include educational videos, customer testimonial videos, personalized message videos, and many more.

10. Don’t forget referrals.

Referrals play an important role in your marketing strategy, whether they are from satisfied customers or from professional referral partners. Maintaining regular contact with previous customers helps keep your name on their minds, making it easy for them to suggest your business to family or friends when they are looking to purchase a home or refinance. Regularly working with your professional partnerships also helps to boost a regular referral stream.

11. Automate your marketing when possible.

Marketing and lead generation can be a full-time job on its own, leaving you no time to focus on customer relationships and closing deals. Implementing a quality CRM in your business can help you automate many different aspects of your marketing strategy, leaving you more time to focus on other parts of your business.

12. Utilizing mortgage ads on different platforms.

In the digital world, your advertising opportunities are endless. The most common advertising opportunity is through Google Ads. This advertising opportunity allows you to create ads that display when a person searches for specific keywords. The more targeted you make your keywords, the more targeted leads you will attract. But keep in mind, your competition is likely doing exactly the same and their ads will also display. This is where ad design and information are key. You want to make sure the ads you create highlight your UVP.

Another common advertising option is on social media platforms, such as Facebook. American adults spend an average of 82 minutes per day on social media, so creating an ad that highlights your UVP and targets specific keywords will put you in front of potential leads.

For each advertising campaign, consider creating a unique landing page on your website that allows you to track the success of each individual campaign, allowing you to see what works and what doesn’t.

13. Get creative and catch the eye of potential leads.

When creating ads or other marketing copy, it is important to highlight your UVP in creative and fresh ways that not only point out what makes your company different in content but also in presentation. Don’t be afraid to try adding an industry-specific meme to your social media posts or highlight different colors in your marketing copy that draws attention to specific terms or keywords.

14. Team up with real estate professionals.

As a loan officer or mortgage broker, you often work with other industry professionals, such as realtors and title agencies. While working with these professionals is often necessary to close a loan, these individuals can also become valuable partners for you and your business. Working together with a real estate agent to hold an open house, for example, helps the real estate agent provide mortgage and loan information while also providing you with qualified leads.

15. Get involved in your community.

Becoming a successful loan officer or mortgage broker requires you to get your name and face out in front of people within your community. You work hard to build trust among community members while highlighting your industry expertise. A great way to do this is to become active in community events, either through sponsorship or simply attending the events and networking with the community.

16. Go live online.

While offering community educational presentations or creating recorded videos to upload are great marketing techniques, there is another option that allows immediate engagement with potential customers. Live platforms, such as Facebook Live, allow you to go live online providing answers to common questions consumers have while also opening up for live questions that you can answer directly to the consumer.

17. Use the news.

If you are having trouble coming up with ideas or talking points for content, videos, or even general networking, consider taking some time each week to simply monitor the news. The mortgage industry is impacted by a number of economic factors, such as real estate trends, interest rates, the stock market, and consumer confidence, just to name a few. Following the news, whether on television, Facebook, or your Twitter feed will keep you updated on industry news and trends, while also giving you information to share with your followers.

18. Don’t forget direct mail.

Direct mailings, such as postcards or flyers, have been a traditional mortgage marketing go-to for generations. While most turn to digital marketing today, direct mail can provide an alternative option that more viewers are likely to read. Consider your personal email inbox and how many promotional emails you may leave unread. Chances are your potential clients are the same. Choosing to send out direct mail flyers as well as email marketing helps to keep your name in front of potential clients. Unlike generations past, you are now able to track the success of direct mailing campaigns by adding a QR code or directing readers to a unique landing page on your website.

19. Location, location, location

As we mentioned above, signing up with local listings, such as Google Business Profile, and online local directories helps boost your SEO for your website when it comes to local searchers performed by consumers. In most cases, these listings are free and easily managed but they can be a powerful tool when it comes to lead generation.

The right marketing strategy can make all the difference.

As a mortgage broker or loan officer, you are always looking for ways to boost your lead generation and marketing efforts in order to meet your business goals. Implementing some or all of these mortgage marketing strategies can provide a fresh new approach to your marketing and help you develop a regular lead generation stream. Finding the right mix of marketing tools can help you create a marketing strategy that paves the way for a smooth drive to success.

Take the Unfair Advantage™

While you wait for your new marketing strategy to take effect, the team at Good Vibe Squad understands that you still need leads coming in on a regular basis. Our Unfair Advantage™ program can help boost your lead generation almost immediately, giving you the leads that you need today. To learn more about how our program can help boost your bottom line, book a strategy call today.

19 Mortgage Marketing Strategies You Should Try is available on: Good Vibe Squad

Original post here: 19 Mortgage Marketing Strategies You Should Try

Marketing Ideas for Mortgage Brokers to Win More Clients in 2023

As a mortgage broker, you understand that the mortgage industry follows economic cycles and can often include periods of extreme volatility. In order to survive these cycles and succeed where other mortgage brokers may struggle, it is essential for you to create a diverse marketing strategy that combines the ever-changing and growing digital market with the tried-and-true marketing tactics that have been successful for generations. Here we share some key mortgage marketing ideas to help you create a successful marketing strategy.

Key Takeaways

• Understand the importance of creating a diverse marketing strategy
• Learn new marketing tips and tricks to boost your marketing success
• Find out how to generate more leads through unique marketing ideas

What does a mortgage broker do?

A mortgage broker is a licensed financial professional that acts as a liaison between a borrower and multiple lenders. Unlike a loan officer, a mortgage broker works to find the best lender and the best mortgage available for a prospective borrower. A mortgage broker understands the application process for each lender they work with and can help borrowers through the application process.

22 mortgage broker marketing tips

As a mortgage broker, it is essential to have a strong, diverse marketing plan in place so that you are able to create a steady stream of new business despite the ups and downs in the market. Here we look at 21 different marketing ideas to help you start creating a marketing strategy that works for you and your business.

1. Identify your ideal audience.

Before you begin creating your marketing strategy, you need to identify your ideal audience. Consider the characteristics that make up your ideal qualified lead and focus your marketing attention on those characteristics. For example, if you find your ideal qualified leads are professional businessmen and women, it may be beneficial to engage in marketing strategies that target sites like LinkedIn.

2. Create your brand.

Your brand is the image that customers have of your business. While many people think this is simply a well-created logo, that is only partially true. Your brand is made up of what your say, what your business values are, and the personality of your business. When creating your brand, you must consider a set of features that include your business name, the logo or symbol you use, your business tagline, and the voice your marketing material uses. You want your business brand to highlight your company and show customers your business personality.

3. Create a quality website.

If you don’t have a website already, you need to make creating one a top priority. In today’s digital world it is essential to have a strong website presence. You want to create a website that offers clear and precise information, all your contact information, a lead capture form, and a strong call to action that let your viewers know what they need to do next.

4. Optimize your site for SEO and mobile.

You could have the most amazing website in the world, but it will only work for you if potential clients can find it. In order for your site to appear high in Google searches, it must be optimized with the keywords that your potential clients and first-time homebuyers will use in their searches.

In today’s world, most people have a smartphone, giving them access to the world in the palm of their hands. However, while your website may look great on a computer, it may not be optimized to display well on a phone screen. When creating your website, open it on your phone to ensure that it is mobile-compatible.

5. Content marketing

For many borrowers, the mortgage process can be overwhelming. Sharing your knowledge through the creation of regular content, whether shared on social media or through a blog on your website, can help potential borrowers understand the process as well as show your loan officer's knowledge and expertise. When creating content, consider the questions clients frequently ask you throughout the process and address those questions in your content.

6. Guest posting

While creating educational content for your own website and marketing tools, such as a newsletter, is beneficial, sharing your knowledge is not limited to those options. Creating guest posts can provide another venue where you can share your knowledge and increase brand awareness. For example, you can write a blog post on a mortgage industry topic that your real estate partner can share on their website. This puts your name out in front of many potential borrowers and also creates a backlink to your website from the real estate site.

7. Use email marketing.

Email marketing can be a powerful tool for mortgage brokers, especially when you use a quality CRM that allows you to automate much of your marketing campaign. Email marketing campaigns can include everything from notifying past clients about potential refinancing options to sending our birthday wishes. Regular email marketing campaigns keep your name in front of the customer on a regular basis. While they may not need your services now, they are more likely to remember your name when they do.

8. Don’t forget an email signature.

An email signature is a snippet that is added to the bottom of all your email correspondence that can include key business information. Adding an email signature to both your business and personal email communication offers a great marketing opportunity.

9. Engage with social media.

In today’s digital age, a social media presence is essential for any mortgage broker. with sites like Facebook, Twitter, Instagram, LinkedIn, and TikTok, you have a wide variety to choose from. While you may decide to have a presence on all social media platforms, it is important to focus energy on the ones that target your ideal audience.

But how do you successfully engage on social media platforms? Posting regular information and educational material is a great place to start. Consider sharing new blog posts, referral partner information, and changes to interest rates, for example. In addition, you can share fun mortgage-related memes or other graphics. But it isn’t just about scheduling regular postings. You must also be willing to engage with your followers and answer any questions they may post to you.

10. Create lead magnets.

A lead magnet is a marketing term that refers to a free item or service that a company offers in order to gather contact information on potential clients. As a mortgage officer, you can exactly give away coupon codes for money off a loan, but there are services you can offer in order to gather contact information. For example, you can offer a free eBook or PDF that explains the loan origination process, including everything from the necessary documents needed to a glossary of mortgage terminology. Viewers can download this free resource when they sign up for your newsletter or follow your social media page.

11. Google Ads

Google Ads provides a way to put your name in front of viewers actively looking for mortgage information. Once you have your target audience defined, you can create ads designed for those specific target keywords. The more defined your audience is, the more defined your targeting will be. For example, the cost-per-click will be lower for a more targeted search, such as “mortgages for professionals”, than it will be for a generic “mortgages” search and will likely bring your better-qualified leads.

In addition, keep in mind that your ad will likely be displayed with other mortgage brokers using the same keywords for their Google Ads. It is important to create an ad listing that makes you stand out above the others. You might also want to consider creating a specific landing page on your website for each keyword-targeted Google Ad in order for you to see which ads are working and which ones may need adjusting. In addition, a topic-specific landing page can help your further target specific leads, such as a page for “mortgages for doctors” and a separate page for “mortgages for manufactured homes.”

12. Social Media Ads

The average American adult spends an average of 82 minutes per day on social media. Most social media platforms, such as Facebook, offer advertising opportunities that allow you to target your specific audience through ads while they scroll through their timeline. Taking advantage of these marketing opportunities provides yet another way to drive traffic to your website and boost lead generation. While you can create unique ads, sites like Facebook also allow you to simply “boost” one of your existing posts and use that to target and engage new viewers.

13. Ask and utilize client reviews and testimonials.

The average person can often be wary of direct marketing campaigns and advertisements. However, they are much more likely to pay attention to the experience of others. Providing client reviews and testimonials on your website and in marketing material allows potential clients to see your success. Reach out to past clients and ask if they would be willing to provide testimonials for you to use on your site. Send out an email marketing campaign to previous clients asking them to take the time to leave a review and include a link to where they can provide this information.

14. Connect with influencers.

Social media influencers command attention on social media platforms as they have worked hard to generate a strong following. Trying to generate such a following can be a full-time job on its own. However, when it comes to social media, the more followers you have, the more your information is seen. Working with a social media influencer, often for a fee, allows your business information to be seen by its massive audience.

15. Network with industry professionals.

As a mortgage broker, you regularly work with other industry professionals, such as title agencies and realtors. While these individuals are essential to closing a loan, they are also a great resource for your marketing strategy. Partnering with these professionals and creating mutually beneficial marketing opportunities can work to help both parties generate new leads. For example, if a partner real estate agent is holding an open house, you can team up together and advertise your services on the open house flyer.

16. Connect with the community.

The biggest part of marketing is getting your name and face out in front of people on a regular basis while building trust and respect from the community. A great way to do this is to sponsor and attend local community events, such as local farmer’s markets or team sporting events.

17. Schedule regular educational programs.

The mortgage industry can be overwhelming to some. Offering regular educational programs and classes is a great way to share your knowledge, develop trust, and connect with potential clients. Consider talking with your local community college or Chamber of Commerce about providing educational opportunities, such as a class on “How to Improve Your Credit.” If physical classes are not an option, consider using tools like Facebook Live to provide an online seminar for your followers.

18. Generate referrals.

A satisfied client is often your best source of future business. While you have already asked for testimonials, it is important that you stay top-of-mind with your previous customers long after their closing as they are more likely to recommend your business to friends and family. Creating a regular follow-up marketing campaign that includes topics such as home maintenance or refinancing information is a great way to stay connected with previous customers and generate referrals.

19. Retarget quality prospects.

Retargeting is a marketing strategy that allows you to direct specific advertisements or email content to borrowers that have previously engaged with your site. Directing targeted ads, such as through Google Ads, to these users puts your name in front of them again, making them more likely to consider your company.

20. Use direct mail.

Direct mail marketing has been a part of the mortgage industry for decades. While digital marketing has become the avenue of choice for many, traditional direct mail marketing still offers many benefits. For example, while email marketing may seem a cheaper marketing option, consider how many unread messages you have in your personal inbox. Your potential leads likely have numerous unread emails as well. While direct mail marketing may have a higher cost upfront, chances are that your target viewers are more likely to “open” and read direct mail than the forever-growing list of unread messages in their inboxes. And that’s if your email even reaches their main inbox and isn’t routed to a promotions folder.

Adding things like a QR code or a URL to a unique landing page also allows you to track your direct mail campaigns.

21. Sign up for local directories.

Signing up for local directories, such as Google My Business, helps to improve your ranking on Google searches, as well as place your business on Google maps and local searches. Joining these local directories also helps boost your website SEO, giving you better placement in search engine ranking.

23. Stay consistent and monitor your marketing efforts.

When creating your marketing strategy, it is essential that you maintain consistency with your marketing tools. A great way to do this is to implement your marketing strategies through your CRM, allowing for automation. In addition, you want to track your different marketing strategies on a regular basis to see what is working and what isn’t. Maybe you need to adjust your target audience and efforts in a different way to achieve the results you are looking for. Maybe one method is working better than another and should have more of your focus.

A quality marketing strategy leads to success.

Implementing these tips into your marketing strategy can help to boost your lead generation and your business success. By integrating these strategies with a quality CRM, you can not only better track your leads, but also automate many of the tasks necessary to keep your marketing strategy flowing smoothly and effectively delivering leads on a regular basis.

Boost Your Lead Generation with Good Vibe Squad

If despite your best marketing efforts, you are still struggling to bring in a steady flow of leads, the team at Good Vibe Squad can help with our Unfair Advantage™ program. To learn more about how we can help boost your lead generation, book a strategy call today.

Marketing Ideas for Mortgage Brokers to Win More Clients in 2023 is republished from: https://www.goodvibesquad.com

Original post here: Marketing Ideas for Mortgage Brokers to Win More Clients in 2023