8 Top Mortgage Marketing Agencies in 2022

In today’s digital age, more and more people are turning to the internet for everything from entertainment and news to searching for the perfect home and a loan officer or mortgage broker to help them get the home of their dreams. As a loan officer or mortgage broker, your goal is to have a quality website and marketing strategy that helps ensure these viewers find your business, allowing you to produce a steady stream of leads that you can focus on moving through the pipeline. While many loan officers or brokers choose to manage this on their own, others turn to mortgage marketing agencies that specialize in marketing and making sure that your leads never end.

Key Takeaways

• Understand what mortgage marketing is and what it means for you as a loan officer or mortgage broker
• Learn the importance of generating a steady stream of leads
• Compare some of the top mortgage marketing agencies in 2022

What does mortgage marketing mean?

The mortgage industry can be overwhelming and confusing to the average homebuyer. Over the years, loan officers and mortgage brokers have learned that traditional advertising that simply puts out your business name, contact information, and services offered was simply not enough to make a business stand out above the competition. As loan officers and mortgage brokers struggled to break away from the competition, they learned that providing educational information to potential borrowers was an effective way to not only educate consumers but also a way to highlight their expertise.

Mortgage marketing refers to marketing strategies that work to inform and educate consumers, as well as persuade them to use your specific loan services as opposed to your competition. This method has proven to be a successful method for lead generation in the mortgage industry.

Why are leads important?

Without a steady stream of mortgage leads, it is difficult for any loan officer or mortgage broker to maximize growth and revenue. If you have no leads coming in, you do not have the opportunity to convert prospects into customers and will ultimately fail. While lead generation can be time-consuming and, in some cases, seem difficult, it is an essential part of every successful business. Having a quality lead generation strategy in place is necessary for every successful business.

Best mortgage companies to hire in 2022

If you struggle to create your own lead generation strategy and have relied on purchasing leads to keep your business going, you probably already know that will not work forever. In this case, it is time to bring in the experts. Mortgage marketing agencies specialize in creating a comprehensive lead generation strategy for your business that can include everything from custom website redesign to email campaign automation and so much more.

Here we take a look at some of the top mortgage marketing agencies available in 2022 to help you decide which agency can help deliver exactly what your business needs.

1. Good Vibe Squad

Good Vibe Squad is the only mortgage marketing company that offers a complete Done-For-You Fractional CMO (Chief Marketing Officer). This service is designed to help loan officers streamline and automate their marketing efforts to create a steady stream of leads while allowing them to focus on other aspects of the business, such as originating loans and closing deals. Their Hybrid Automation system automates all aspects of your pipeline, directing new leads to qualified, pre-approved buyers without you needing to lift a finger. Good Vibe Squad focuses solely on mortgage marketing.

Services Offered

• Done-For-You Fractional CMO (Chief Marketing Officer)
• Hybrid Automation System
• Step-by-step courses on sales training, systems training, phone scripts, and more
• 3 Phase AAA Formula Loan
• Acquisition System
• Complete lead to client automation

Pricing

Must schedule a loan strategy call to determine pricing

“I have tried numerous lead gen and marketing companies in the past. I have gotten the most apps I have ever gotten with any marketing site in my first week here at GVS. GVS is not only an awesome lead gen/ marketing company. But they also have great support systems and really have your back when it comes to this business.”

Google Reviews

2. Kaleidico

Kaleidico is a full-service marketing agency that has been generating leads for businesses since 2005. They believe that every lead generation program is unique to the specific business and industry, and they gear their services to your industry needs. The founder and President, Bill Rice, has over 20 years of experience designing and building online loan origination and lending websites. They offer a full range of marketing solutions to help improve your lead generation.

Services Offered

• Web design and development
• Lead generation
• Brand strategy
• Content marketing agency, offering content writers and editors

Pricing

Must schedule a loan strategy call to determine pricing

“One of the main reasons we selected Kaleidico, especially given that we were a start-up, was that they could provide a whole wide range of services to us. They do anything from the basic framing message, definition, strategy piece, to the creative side, whether it was our advertising and online traffic management to portions of helping us build out our website. It's moderately complicated given that it's a mortgage process, so helping us build that and make it simple to use for our consumers was a really great approach.”

Clutch Reviews

3. LeadPops

LeadPops is a marketing agency that specializes in the mortgage, real estate, and insurance industries. They are based out of San Diego, California, and have developed lead generation technology and marketing solutions geared specifically for mortgage brokers and loan officers. Their goal is to provide a full-service marketing platform that allows you to put your marketing on autopilot and focus on closing deals.

Services Offered

• Conversion Pro Website™
• Conversion Funnels
• Local SEO
• Digital Advertising
• Integration
• Personal Success Coach

Pricing

Must call for a free digital marketing assessment to determine pricing

“Great team of people who truly want to help you succeed and do better. Gabe, Nick, and Hannah all did an amazing job of getting me started and making sure I understand what they are doing so that I can be involved. This is more than just a website company so be sure to take advantage of everything they offer.”

Google Reviews

4. Top of Mind/Black Knight/Surefire

Originally known as Top of Mind but acquired by Black Knight, Inc, this agency offers the Surefire CRM and Mortgage Marketing Engine to help loan officers and mortgage brokers win new business while also driving repeat business. In addition to the Surefire CRM, they offer a wide range of additional mortgage marketing services.

Services Offered

• Surefire CRM
• Data management
• Temporary marketing staff
• New loan officer training
• Brand management
• Automated omnichannel marketing
• Content creation

Pricing

Request a demo for pricing information

“Their customer service is top-notch. The system is customizable to the point where each Loan Officer could have their own rules and workflows if you choose to. The number of rules you can generate for specific needs is endless. They are constantly trying to improve their system and take our feedback to the parts of their team that need to hear it. We genuinely appreciate that we can take an idea to them, and they will help us create it inside the CRM. If there is a way to get it done, they will do it. The Top of Mind team has perseverance and a real willingness to help.”

G2 Business Software Reviews

5. BranDignity

BranDignity is a full-service digital marketing strategy agency that can take your mortgage business to the next level through brand development and online marketing. They have been featured in major publications like Inc. and Entrepreneur. They take a strategic online marketing approach for all their clients and provide a detailed outline of what they do and why they are doing it.

Services Offered

• SEO and Local SEO
• Marketing automation
• Internet consulting services
• Design and Branding
• Pay-per-click advertising
• Content copywriting
• Mobile app design and development
• Social media marketing
• Website conversion optimization

Pricing

Request a proposal based on the services needed.

“My company's visibility has increased tenfold since working with Maciej & his team. All efforts are coordinated in conjunction with ours to ensure a successful outcome. If you want digital marketing done right then look no further than Brand Dignity!”

Google Reviews

6. Strategic Vantage

Strategic Vantage is a marketing agency specializing in the mortgage banking and financial services industries. They specialize in general marketing, public relations, and social media.

Services Offered

• Public relations
• Brand development
• Print advertising
• Online advertising
• Website development
• Email marketing
• Social media training
• Social media strategy and implementation
• Content development

Pricing

Must contact to determine individual pricing based on chosen services.

Reviews

No independent reviews are available at this time.

7. LenderHomePage

LenderHomePage offers an all-in-one platform designed to generate clients and referral partners for independent loan officers and large mortgage firms. They have been building mortgage-dedicated websites for over 15 years and the sites they create are ADA-compliant, have an SSL certificate, and include mortgage calculators. Their platforms in 100$ customizable and offers CRM and LOS integrations.

Services Offered

• Mortgage websites
• Mobile app
• Point-of-sale platform
• SEO
• Social media marketing

Pricing

Pricing begins at $97/month for a single user.

“Daphne and her entire team were incredible throughout the process of setting up our website. She has an uncanny knack for anticipating my questions and the expertise/experience to address any issue or concerns of mine. I can't speak more highly of her and her team. You can't go wrong with utilizing the services of LenderHomePage and when Daphne finally launched our website I felt that I had made the perfect choice in selecting LHP as our business partner. Thanks, Daphne!”

Google Reviews

8. Vonk Digital

Vonk Digital is a turnkey mortgage marketing website platform that allows you to bring your business to the internet. They offer this service exclusively for mortgage brokers, loan officers, and lenders.

Services Offered

• Complete website
• Fully customizable forms for lead funnels
• All-in-one review feed
• Easily integrates with most CRMs
• Written content for blogs
• Support team available

Pricing

• Fees start at $137/month with a $279 setup fee for a single loan officer.
• Up to a 15-member loan officer team starts at $167/month with a $349 setup fee.
• Enterprise package for more than 15 loan officers starts at $247/month with a $649 setup fee.

“Vonk Digital has the best mortgage website platform and customer service in the industry. They go the extra mile to ensure your website vision comes to life. I worked with 3 other companies prior to signing up with Vonk and I can now appreciate them on a whole other level. Their pricing aligns with their quality. In addition, their customizable templates are clean and modern. You’re constantly being shopped in my industry so setting the right tone and capturing a client's attention with an impressive website is priceless. Vonk keeps the content fresh which supports our ever-changing industry. I highly recommend working with this company and their amazing staff!”

Google Reviews

Comparison Table

Lead Generation Company	Services	Reviews	Pricing
Good Vibe Squad	- Done-For-You Fractional CMO (Chief Marketing Officer) - Hybrid Automation System - Step-by-step courses on sales training, systems training, phone scripts, and more - 3 Phase AAA Formula Loan Acquisition System - Complete lead to client automation	4.9 stars averaged from 64 reviews on Google Review	Must schedule a loan strategy call to determine pricing
Kaleidico	- Web design and development - Lead generation - Brand strategy - Content marketing agency, offering content writers and editors	5-star review averaged from 4 reviews through Clutch	Must schedule a loan strategy call to determine pricing
LeadPops	- Conversion Pro Website™ - Conversion Funnels - Local SEO - Digital Advertising - Integration - Personal Success Coach	4.9 stars averaged from 739 reviews on Google Review	Must call for a free digital marketing assessment to determine pricing
Top of Mind/Black Knight/Surefire	- Surefire CRM - Data management - Temporary marketing staff - New loan officer training - Brand management - Automated omnichannel marketing - Content creation	4.5 stars averaged from 17 reviews on G2 Business Software Reviews	Request a demo for pricing information.
BranDignity	- SEO and Local SEO - Marketing automation - Internet consulting services - Design and Branding - Pay-per-click advertising - Content copywriting - Mobile app design and development - Social media marketing - Website conversion optimization	5-star average from 6 reviews on Google Reviews	Request a proposal based on the services needed.
Strategic Vantage	- Public relations - Brand development - Print advertising - Online advertising - Website development - Email marketing - Social media training - Social media strategy and implementation - Content development	No independent reviews are available	Must contact to determine individual pricing based on chosen services
LenderHomePage	- Mortgage websites - Mobile app - Point-of-sale platform - SEO - Social media marketing	4.8 stars averaged from 91 reviews on Google Review	Pricing begins at $97/month for a single user
Vonk Digital	- Complete website - Fully customizable forms for lead funnels - All-in-one review feed - Easily integrates with most CRMs - Written content for blogs - Support team available	5 stars averaged from 92 reviews on Google Review	- Fees start at $137/month with a $279 setup fee for a single loan officer. - Up to a 15-member loan officer team starts at $167/month with a $349 setup fee. - Enterprise package for more than 15 loan officers starts at $247/month with a $649 setup fee.

How to choose the right lead generation company for your business.

There are probably as many marketing agencies out there as there are loan officers, so finding the right mortgage marketing company for your business may seem like a challenge. While many marketing companies provide services for a wide range of industries, it is best to start with marketing companies that cater to the mortgage industry as they are more likely to understand your unique needs. Some questions to consider when looking for a new mortgage marketing agency for lead generation include:

• Do they work with mortgage companies?
• Do they have case studies that can show their success in the mortgage industry?
• Where do their current clients rank in Google search results?
• Can they create an SEO website, as well as a content strategy?
• Do they offer social media marketing?

When choosing the right lead generation and marketing agency for your business, you want to find a company that is willing to listen to your needs and that you feel comfortable working with. Be sure to check out online reviews and see how other mortgage brokers or loan officers rate their services.

Quality lead generation is essential for success

Lead generation is essential for success as a loan officer. While many marketing strategies can be implemented by yourself, if you have not found success or do not have the time to invest in marketing, it may be beneficial to hire a mortgage marketing agency that can help you develop a steady lead generation strategy.

Let Good Vibe Squad Give You an Unfair Advantage™

The team at Good Vibe Squad understands the importance of a quality stream of leads for any business, but especially for those in the mortgage industry. Our Unfair Advantage™ program will help you develop the lead generation you need to boost your revenue in no time. To learn more about how we can help you achieve your business goals, schedule a strategy call today.

8 Top Mortgage Marketing Agencies in 2022 was first published to: Good Vibe Squad

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