Guide to Loan Officer Marketing: 18 Effective Strategies for 2022

As a loan officer, you have a lot going on in your day-to-day, and marketing your services may be an aspect of your business that gets overlooked. But you have to market your business to grow it.

Sometimes this can result in poor, half-efforted strategies as a last-minute addition to a loan officer’s duties. If it does, you will gain very few new leads and may hurt your existing mortgage business.

To avoid this, you need to invest a bit of time and research into finding the best marketing strategies for your company and implementing them. Let’s take a minute to study mortgage marketing ideas for loan officers and how to implement some key strategies.

Key Takeaways

• Understand the difference between a loan officer and a mortgage broker
• Learn effective marketing strategies and the importance of online and offline marketing

Loan officer vs. mortgage broker

Before we jump directly into marketing strategies, it is important to understand the difference between loan officers and mortgage brokers. While they both perform similar jobs, their marketing approach may be slightly different.

What does a loan officer do?

Loan officers typically work for one lender only, closing mortgages based on that one specific lender. When it comes to marketing, it means they are limited to a specific line of lending programs and must cater to a specific client base.

What does a mortgage broker do?

Mortgage brokers represent multiple different lenders, giving them the ability to shop around for the best potential loan for their clients. They have the potential to market a variety of different lending options to a much wider range of potential clients.

Why is online marketing important for loan officers?

There are several reasons why it’s so important for loan officers to market their services online today. Perhaps the most important is that the internet is one of the easiest, most accessible places to find potential clients. With traditional marketing strategies, companies usually need to advertise by city or region with radio ads, billboards, or other ad forms.

But online, you can reach hundreds of thousands more because the internet is everywhere. The best way you can take advantage of this is by doing the proper research and recommendations.

Research

The internet is incredibly useful for doing research, and your potential client pool knows that. They use online resources to research the best lending companies and officers, where to find the most affordable loans, and which loans will work best for their finances and timeline. So, if you have a strong online presence, you are more likely to pop up in searches.

Recommendations

While people use the internet to research the best companies, they will also use it to look up recommendations on the best loan offices as well. If your company has a lot of positive reviews, potential clients will find your business more trustworthy, and they’ll be more likely to solicit your services.

18 mortgage marketing strategies to attract more business

There are many mortgage marketing tactics that you can use to attract more attention to your company. Here are the top 18 you should implement now:

1. Find your niche

Before you can sell your product or services, you need to make sure you know yourself and your business well enough to market it correctly. To do so, you must find your niche. Finding your niche, or the specific segment of your service’s market, can take a little bit of time, but it’s worth it.

If you’re advertising mortgage loans in the same group as student loans, for example, you are very unlikely to find any clients. You need to focus your attention on the niches of the internet where other mortgage loan companies are concentrated and where you’ll find the best clients.

To do this, consider asking yourself the following questions:

• What clients do you want to work with?
• Is your company good at helping first-time buyers or experienced investors?
• Is there a particular geographic location you are more concentrated in?
• Do you specialize in FHA or reverse mortgages?
• What about VA/FHA and refinancing?

2. Referrals

Referrals are a great place to start when garnering a stronger presence. These are already warm leads because the individuals you are asking for referrals from have already worked with you. They already have a good impression of your company from the excellent services you provided them and from the relationship you’ve established with them.

Here are a few tips on how to ask existing clients for referrals:

• Request reviews: After working with an existing homebuyer and closing a deal, let them know how much their business is appreciated and ask them if they would be willing to provide a review of your services.
• Keep your name in front of past clients: Chances are recent homebuyers will not need your services in the near future, however, they can still help your business grow. Periodically checking in with previous clients, such as on holidays or sending a birthday wish, let’s them know that their business is still important to you. When they need your service down the road, they are likely to remember your name and make contact. In addition, the more you nurture a relationship, the more likely they are to recommend you to others.
• Take advantage of their anniversary: Buying a new home is a milestone for any homebuyer so sending an anniversary email or video message on their home purchase anniversary is a great way to stay connected with previous clients and gain potential referrals.

3. Use your social media platforms effectively.

Social media provides you with an incredible platform to share your business, but you need to make sure you use it effectively.

• Get creative with visual content. People love visually interesting content. The more pictures and unique illustrations you can share in your social media posts, the more engagement you can have with your content.
• Use live videos. Normal Facebook videos can generate a lot of interaction, but live videos can generate 10x more engagement and as many as 6x more engagements.

Remember, social media marketing is highly effective at helping you build relationships and advertise your services. It allows customers and potential customers to interact with you and your company in a relaxed setting while simultaneously allowing you to market your services.

Building Relationships

Social media allows you to interact with potential home buyers, real estate agents, and other businesses within your community. These interactions help you build and nurture relationships that can boost your business. Some great ways to help boost these relationships include:

• Comment and engage with posts made by your followers and contacts
• Provide feedback and answer questions posted to your social media
• Ask questions that promote engagement
• Share content that your followers will find valuable

Advertising

While most social media platforms offer advertising options, there are ways to advertise on these platforms that don’t require dipping into your advertising budget. These include:

• Share beneficial and helpful content from your blog or website
• Announce events that you are hosting along with information on how to sign up or join
• Post photos of home closings
• Share listings from real estate partners and tag these partners in your post
• Share reviews from new homebuyers

Different Social Media Platforms

There are a variety of different social media platforms available for you to choose from. These can include:

• Facebook: The largest and most used social media network in the world
• YouTube: YouTube is the second-highest-used social media platform in the world and YouTube marketing and advertising can be a valuable tool for loan officers
• Instagram: Over one billion worldwide users as of 2020, with the majority being in the younger demographic, seeing the most users in the 18-29-year-old bracket
• TikTok: Over one billion users as of 2021, with over 50% of users being under the age of 39
• LinkedIn: LinkedIn is the number one social media platform for business professionals and B2B Marketing

When considering social media marketing, it is best to determine which of these platforms are most popular to your marketing demographics.

4. Connect and network

It is important to connect and network with other people in your industry. Doing so allows you to build rapport with like-minded individuals and can increase your long-term success. You can accomplish this by providing value through the sharing of tips and industry trends. Doing so proves your authenticity and authority in your field and can build your name and reputation to potential clients. Some ways you can do this include:

• Co-host open houses with your real estate partners
• Get involved in community events, such as sponsoring a charity event
• Host educational classes, such as on improving credit, with a financial partner

5. Email marketing

Email marketing has been around for a while, but that doesn’t make it any less valid. It’s still one of the best digital marketing strategies around because it allows you to segment your audience and address them much more personally. It is done by directly addressing individuals and grouping messages to clients based on their specific needs.

Video email marketing is a technique that allows you to embed video images into a standard email message that the reader can then watch. These videos allow you to provide a unique connection to the reader and offer you a platform where you can provide valuable information. The addition of video to your email marketing campaigns can often boost results. In fact, studies show that 64% of consumers are more likely to purchase goods or services after watching a branded video. When creating email video content, the goal is to create something that offers information your readers can actually use. For example, mortgage news and industry update videos offer educational information, and tours of your local area’s hotspots can give potential homebuyers information on your community.

6. Host virtual events

In today’s busy world, not everyone has the time or availability to attend virtual events. The good news is virtual platforms offer another option that can both be attended live or watched when it is convenient. Some virtual event ideas can include:

• Open office hours: Making yourself available to people when they have questions is essential. With platforms like Zoom, you can offer this availability online. Each week, you can set aside an open Zoom meeting where people can connect and ask any questions they may have.
• Educational webinars: Offering educational webinars are a great way to appeal to potential clients and local partners. You can offer courses on everything from improving your credit score to the importance of creating an emergency fund. These webinars can be scheduled so viewers can watch live and interact with questions and then you can post the recorded webinars to your social media platforms and website so people can view them at any time.

7. Content Marketing

In addition to directly talking to your audience through social media and email marketing, you can provide value to your clients by providing educating and engaging content. Online resources like blogs, guest posting, and community forums allow you to help establish authority and demonstrate your expertise to clients and peers alike. When creating engaging content, the sky is the limit. You want to offer a wide selection of valuable information that will attract the attention of potential buyers. This can include:

• Homebuyer checklists
• Financial document checklist for closings
• How-to guides that cover everything from credit repair to preparing for a home walkthrough

8. Adding Video Marketing

If you feel comfortable creating educational videos and sharing information in video format, consider creating a YouTube channel or publishing videos on your website. Quick, casual videos that provide quality information that is easy to understand by the viewer can be a powerful tool. Sharing these videos on your social media platforms is another way to increase engagement.

9. Have a quality database

Having a quality database can help increase the success of your business. Databases allow you to track the success of different strategies and campaigns you undertake to determine which work best for you, which brings you the most business, and which may need some extra attention.

10. Market to real estate agents

As a loan officer, chances are that most of your clients are already working with a real estate agent. Real estate agents are often likely to recommend loan agents to their potential buyers, so it is essential that part of your marketing strategy includes marketing and partnering with real estate agents. But how do you focus on marketing to real estate agents?

Nurture new relationships

When you plan to market to real estate agents, you must first plan to develop relationships with agents in your local area. The best places to meet these local agents are by visiting open houses, attending trade shows, and connecting through social media platforms. Once you have an initial interaction, your goal is to nurture this new relationship and find ways you can benefit each other.

Create partnerships

Creating a partnership with local real estate agents is a great way to benefit both partners. Working together, you can create new home buyer packets, host open houses, host virtual or in-person seminars or community events, and target audiences that work for both your business goals.

Provide value to your partners

Providing regular value to your real estate partners, such as regular market updates or webinars for their homebuyers, for example, continues to show your agents the value your partnership provides, shows industry authority, and provides a benefit to their bottom line as much as it does yours.

11. Invest in a website

If you do not currently have a website or your website hasn’t been updated in years, it is time to invest in a quality site. In today’s electronic world, a website acts as a virtual storefront, enabling consumers to shop for products, services, and general information when it is convenient for them. If you do not have a website, you are likely missing a lot of potential business and connections. But what makes a quality website? These critical elements are essential to providing a quality website that not only attracts potential leads but also helps to convert them into potential clients.

• Design: When creating your website, your design should be crisp and clean with a focus on making the user’s experience as streamlined as possible.
• CTAs: After providing clear information to the user, you need to create visible calls to action, letting them know what steps they need to take now.
• Client reviews: The goal of your website is to provide the information the user needs but also to begin developing trust with the user. By including reviews from past clients, you can gain credibility and start to establish trust among new users.

12. Create a FREE GBP (Google Business Profile)

When a potential client searches Google for loan officers, you want to come up high in the search results. Creating a Google Business Profile (GBP)is the way to accomplish this goal. Google prioritizes GBP listings in their local searches, often above larger national lenders.

13. Foster a quality online reputation

In today’s digital world, an online reputation can be the key to a thriving business or one that is rapidly sinking. As a loan officer, it is important that you regularly monitor your online reputation. A few bad reviews can quickly reduce the trust potential clients connect to your business, leaving you struggling to find new clients. If you come across poor reviews, do your best to address them quickly and in a transparent manner.

Offline Mortgage Marketing Strategies

While you will likely find most of your marketing strategies rely on online efforts in today’s world, there are marketing opportunities offline that can prove valuable.

14. Buying mortgage leads

Despite all your marketing efforts, sometimes the leads are not always forthcoming. Buying mortgage leads is a simple way to jumpstart your marketing strategy and fill your current sales pipeline.

15. Attending local events

While we have touched on the idea of sponsoring local events, such as a local sports team, attending community events and getting to know the people within your community is a great way to show your commitment to your community and create relationships that can turn into clients and partnerships.

16. Wrapping your car

If you spend a lot of time driving around your local community, it may be beneficial to take advantage of your driving and turn your vehicle into a mobile billboard. Car wrapping allows you to put your brand and face in front of a wide audience of potential clients every time you get behind the wheel.

17. Creating Eye-Catching Flyers

Despite the popularity of the digital world, many potential clients still prefer traditional marketing tools, such as flyers. AS a loan officer, creating eye-catching flyers that provide valuable information to potential clients is key to success. For example, if you are partnering with a realtor for an open house, consider teaming together to create a flyer that highlights the home as well as potential mortgage financing options available.

18. Utilize Custom Business Cards

A well-designed business card can be a valuable tool for both lead generation and developing referral partnerships. They are an inexpensive way to provide your contact information on the go. You never know when you might run into a potential client or referral partner and having a business card on hand allows you to make a connection that might have been missed.

Find success with loan officer marketing

Effective mortgage marketing strategies are vital to the success of any business, and they are critical to mortgage loan officers. Choosing and implementing the right ones can boost and scale your business. Whether you choose to start with social media, email marketing, blogging, or peer-based tactics, it can help you increase your client pool and get your name out there.

To learn more about effective marketing strategies, check out Good Vibe Squad’s Unfair Advantage™, the mortgage marketing system for loan officers designed to help you generate quality leads. To learn more about how our team can help, call today to book a free strategy call.

Guide to Loan Officer Marketing: 18 Effective Strategies for 2022 is republished from: Good Vibe Squad

Original post here: Guide to Loan Officer Marketing: 18 Effective Strategies for 2022

12 Best Mortgage CRM Software Companies for Mortgage Professionals [2022]

One of the best ways loan officers can help ensure the success of their businesses is by using a mortgage CRM system. Fortunately, there are many different mortgage-based CRMs on the market today, but not all of them are made equal.

Each has certain advantages and benefits that can significantly impact the success of your business. First, however, you need to understand the differences between programs to ensure you’re choosing not just the best mortgage CRM system, but the best one to fit your specific needs.

Key Takeaways

• Understand what a Mortgage CRM platform is
• Compare multiple CRM platforms to find which best suits your needs
• Learn what to look for when choosing the right CRM for your business
• Understand the benefits of a quality CRM platform

What is a Mortgage CRM?

CRM stands for customer relationship management. A mortgage CRM is a software platform designed to help loan officers manage, track, and nurture relationships with all their leads and clients. The goal of a quality CRM is to help organize, increase efficiency, create better time management, and provide an improved relationship with all your contacts.

Top CRM solutions for loan officers

There are many mortgage CRM software systems on the market today. This can make it difficult to narrow down your choices to the best one for you. To help with that process a little, here are the descriptions, features, and disadvantages of the five top CRM software systems on the market today:

1. Velocify

Velocify is one of the top CRM software systems in the world. It has many wonderful features and a large, satisfied client base of over 1,500 companies. Velocify combines a mix of digital marketing, sales, customer service, and top-quality integrated communication services. This is to ensure that their system is the best one to help businesses generate leads, turn them into clients, and speed up the sales process while maintaining customer satisfaction.

Features

• Cohesive sales and marketing dashboard
• Pipeline management
• Data analytics
• Automated email and text message marketing
• Callback calendar reminders
• Integrated mortgage coaches
• Referral management
• Personalized loan scenario presentations
• Intelligent sales workflow

Pricing

Must contact directly for individual pricing structure.

Disadvantages

Pricing is difficult to determine, making this service riskier for smaller businesses.

Reviews

“A premium, flexible Lead Management/CRM solution with cutting edge features, fantastic support and ultra-premium fees and a restrictive pricing structure.”

Capterra Reviews

2. BNTouch Mortgage CRM

BNTouch Mortgage CRM provides users with a fully integrated, digital system that features marketing, analytical, and POS tools. Each of these works in unison with the others to ensure that your business is thriving and growing on the market, outstripping competitors with its many unique features.

Features​

• Price packages for every budget
• SMS marketing automation
• Lead distribution management
• Email marketing
• Proprietary mortgage tools
• Digital applications
• Pre-built marketing content
• Automated and curated social media content
• Integration with LOS, Outlook, Zapier, and Others

Pricing

Pricing ranges from $148/month for individuals to as low as $69/month per user for teams of 10 or more. An activation fee is also required, ranging from $69 to $99.

Disadvantages

• Poor customer service
• Confusing email system
• Steep learning curve

Reviews

“I love that it is user-friendly, and straight to the point. I love the fact that you can set daily tasks and reminders, and keep track of new inbound leads, referrals, etc.”

G2 Software Reviews

3. Jungo

Jungo is another CRM system that specializes in servicing mortgages, lending, and other finance-based companies. It has a cloud-based CRM built on the foundation of Salesforce CRM to provide valuable customization processes that other CRMs do not have.

Features

• Customizable
• In-built templates for flyers, documents, etc.
• Loan document management
• Video email capabilities
• Lead capturing
• Loan referral tracking
• Document collection sending
• Automated concierge packages
• Loan transaction tracking
• Data analytics
• Integration with Act-On, Optimal Blue, and Mortgage Coach

Pricing

Must contact for individualized pricing.

Disadvantages

• High customizability results in a steep learning curve
• Software systems not easy to navigate
• Calculations and conversions hard to input without support assistance

Reviews

“I use Jungo in my everyday work life. It helps me keep up with all my daily tasks, as well as holds all of my past clients, Realtors, prospects, and Mortgage contacts. It helps me stay organized and on top of things.”

G2 Software Reviews

4. Mortgage iQ

Mortgage iQ provides many necessary CRM services for mortgage and lending companies. It is specifically designed with mortgage companies in mind, so it is powerfully equipped in that field where other CRMs with more board service provisions may not be. Mortgage iQ provides users with many helpful tools and strategies to encourage long-term success in their business.

Features

• Lead management
• Marketing services for email, drip campaigns, and more
• Correspondent and consumer direct lenders
• iCloud compatible
• Integrations with Facebook, Five9, Wufoo, and Contact Center Compliance
• Templates and template editor

Pricing

Must contact for individualized pricing.

Disadvantages

• Very small online presence with review sites indicating lesser authority and trustworthiness than some competitors.
• Limited loan and data tracking
• Limited analytics

Reviews

“We can streamline our Mortgage sales and marketing initiatives. The CRM implementation time is swift. Integration capabilities with many applications like Twilio-which will enable us to connect with customers on their preferred channels—anywhere in the world.”

G2 Software Reviews

5. Surefire

Surefire CRM is yet another CRM provider geared toward assisting mortgage loan officers in their daily work. It features many “set and forget” elements in its coding that allow for less human interaction with the system than some CRMs have. This can save officers quite a bit of time and money that they can then use to build better relationships with existing clients and garner new ones with CRM-developed leads.

Features

• Easy-to-use workflows
• Customizable
• Follow-ups with lead generations
• Geographical and other demographic-specific generation techniques
• High-quality customer service
• Easy integration
• Future development roadmaps
• Room to scale
• Automation for most features
• Multi-step campaigns

Pricing

Starting price is $150/month per user, with different pricing tiers available.

Disadvantages

• Lacking quality self-reporting features
• Limited customization
• Steep learning curve due to excess features

Reviews

“Their customer service is top-notch. The system is customizable to the point where each Loan Officer could have their own rules and workflows if you choose to. The number of rules you can generate for specific needs is endless. They are constantly trying to improve their system and take our feedback to the parts of their team that need to hear it. We genuinely appreciate that we can take an idea to them, and they will help us create it inside the CRM. If there is a way to get it done, they will do it. The Top of Mind team has perseverance and a real willingness to help.”

G2 Software Reviews

6. Pipedrive

Pipedrive is a well-rounded CRM designed to be easy to use for everyone. While not a mortgage-industry-specific CRM, Pipedrive offers reasonable pricing options, as well as the ability to add on additional features in order to customize it to meet your needs, such as LeadBooster to help with lead generation.

Features

• Easy to use
• Customizable
• Robust add-on features
• Integrates with multiple applications

Pricing

Pricing tiers start at $14.90 per user per month and they offer a 14-day free trial

Reviews

“Pipedrive shows us everything we need to track any sales pipeline from our marketing department, as well as showing us secure channels to share with our customers through the CRM. The file export tools are exceptional and very powerful so we can take advantage of deals that close early and the system doesn't crash.”

G2 Software Reviews

7. HubSpot

HubSpot CRM offers essential tools for mortgage lenders on a budget. Their basic CRM offering is free of charge, with the ability to upgrade to a more robust CRM with additional features.

Features

• Pipeline management
• Deal tracking
• Company insights
• Reporting dashboard
• Track and analyze activity in real time
• Live chat
• Meeting scheduler

Pricing

Basic CRM is available free, with their Starter CRM Suite priced at $45/month and going up to their Enterprise package for $3,600/month

Reviews

“HubSpot is a simple, yet very powerful tool. On one hand, it is very easy to use for beginners. On the other hand - it provides really rich and powerful functionality for professionals. I learn new stuff every day!”

G2 Software Reviews

8. Shape Mortgage CRM

Shape Mortgage CRM is a powerful advanced mortgage industry software that uses ShapeIQ technology to qualify and score mortgage leads, allowing for their prioritization in your sales pipeline. While it offers a wealth of powerful tools, it is not as customizable as other CRM platforms.

Features

• ShapeIQ technology
• Document management
• LOS Sync
• Campaign Automation
• Mortgage CRM and lead scoring
• Prioritized pipelines

Pricing

$99/month for each licensed user

Reviews

“Shape syncs, advertise, customizes, and provides the best reporting CRM system I’ve used. You can call, text, email, and send out mass marketing all in one on the platform. It is amazing to see the dashboard reports that show leads, prospects, and live numbers. Shape is prepared from intake to closing and the platform is clear cut and customizable to my needs!”

G2 Software Reviews

9. Whiteboard CRM

Whiteboard CRM is the perfect choice for loan officers looking for a way to better guide new leads through the pipeline. With tools such as automated welcome messages, requests, and updates, this CRM aims to ensure you stay in constant contact with leads, helping to nurture solid relationships.

Features

• Offers the Mortgage Playbook providing email templates and automated tasks
• Referral tracking
• Lead aggregate integrations to sites such as Zillow and LendingTree
• LOS integrations
• Team-based texting
• Reports and analytics

Pricing

Pricing is based on total users. The first tier is for a minimum of 3 users up to 9 for $150/month per user while the second tier is for up to 19 users for $125/month per user.

Reviews

“The best part I like about Whiteboard CRM is that it keeps the records of all our clients and helps in maintaining relationships with them by constantly sending us reminders to follow up, the followups can be done manually or else we can automate it as well.”

G2 Software Reviews

10. Streak CRM

While not a mortgage-industry-specific CRM, Streak CRM is made for those using Gmail and Google Workspace, allowing users to track their pipeline directly through their Google system. Unfortunately, this CRM does not integrate with loan origination systems, meaning you will need to utilize multiple systems.

Features

• Google and Gmail integration
• Email tracking
• Sales pipeline management
• Low-cost
• Free option

Pricing

For single users, Streak offers a free option. Solo pricing is $15 per user per month, with the Enterprise tier starting at $129 per user per month.

Reviews

“Seamless interface right inside your gmail with the CRM tools. When a customer emails you, you automatically see everything about that account from your email. Your teammates can see all interactions as well. It's totally customizable and very easy to create your own tools specific to what you want to know and track about customers and the sales process / cycle.”

G2 Software Reviews

11. MyCRM Dashboard

MyCRM Dashboard is a solid CRM platform that integrates with LOS, and offers robust lead management tools, and KPI reporting capabilities. MyCRM focuses its many features on helping you build and nurture strong relationships for the long term through their Connections Program which allows you to set up a series of emails for up to seven years.

Features

• The Connections Program
• LOS integration
• Personalized URLs
• SOC-compliant data center
• Easy to use

Pricing

Contact for individual pricing options

Reviews

“The best thing about MyCRMDashboard is that it's hands-free - a great way to stay in touch with customers without tying up your resources. The ClientTracker generates mortgage leads by scrubbing the national change of address database and CP sends postcards to the new addresses.”

Capterra Reviews

12. Keap

Keap CRM is a sales and marketing automation platform that allows you to easily capture, organize, and track all of your leads and contacts. In addition to providing a robust CRM platform, Keap also offers expert coaching, training, and support to all users.

Features

• Access to a Business Growth Coach
• 24/7 customer support
• Intuitive automation
• Lead Capture
• Business line that connects to your smartphone

Pricing

Free 14-day trial with pro plans starting at $129.month for two users, with a $29 fee per user for additional users.

Reviews

“The vast number of integrations with other solutions makes Keap an excellent resource for creative campaigns and business solutions. From lead management to email campaigns, to VOIP and Gmail integrations, Keap covers all of our specific needs and makes it easy to integrate beyond those immediate needs when necessary.”

G2 Software Reviews

Comparison Table

Mortgage CRM	Features	Reviews	Pricing
Velocify LoanEngage	Cohesive sales and marketing dashboard - Pipeline management - Data Analytics - Automated email and text message marketing - Callback calendar reminders - Integrated mortgage coaches - Referral management - Personalized loan scenario presentations - Intelligent sales workflow	4.3 stars	Contact for individual pricing options
BNTouch Mortgage CRM	- Price packages for every budget - SMS marketing automation - Lead distribution management - Email marketing - Proprietary mortgage tools - Digital applications - Pre-built marketing content - Automated and curated social media content - Integration with LOS, Outlook, Zapier, and Others	4 stars	Pricing ranges from $148/month for individuals to as low as $69/month per user for teams of 10 or more. An activation fee is also required, ranging from $69 to $99.
Jungo	- Customizable - In-built templates for flyers, documents, etc. - Loan document management - Video email capabilities - Lead capturing - Loan referral tracking - Document collection sending - Automated concierge packages - Loan transaction tracking - Data Analytics - Integration with Act-On, Optimal Blue, and Mortgage Coach	4.5 stars	Contact for individual pricing options
Mortgage iQ	- Lead management - Marketing services for email, drip campaigns, and more - Correspondent and consumer direct lenders - iCloud compatible - Integrations with Facebook, Five9, Wufoo, and Contact Center Compliance - Templates and template editor	5 stars	Contact for individual pricing options
Surefire	- Easy-to-use workflows - Customizable - Follow-ups with lead generations - Geographical and other demographic-specific generation techniques - High-quality customer service - Easy integration - Future development roadmaps - Room to scale - Automation for most features - Multi-step campaigns	4.3 stars	Starting price is $150/month per user, with different pricing tiers available.
Pipedrive	- Easy to use - Customizable - Robust add-on features - Integrates with multiple applications	4.2 stars	Pricing tiers start at $14.90 per user per month and they offer a 14-day free trial
HubSpot	- Pipeline management - Deal tracking - Company insights - Reporting dashboard - Track and analyze activity in real time - Live chat - Meeting scheduler	4.5 stars	Basic CRM is available free, with their Starter CRM Suite priced at $45/month and going up to their Enterprise package for $3,600/month
Shape Mortgage CRM	- ShapeIQ technology - Document management - LOS Sync - Campaign Automation - Mortgage CRM and lead scoring - Prioritized pipelines	4.5 stars	$99/month for each licensed user
Whiteboard CRM	- Offers the Mortgage Playbook providing email templates and automated tasks - Referral tracking - Lead aggregate integrations to sites such as Zillow and LendingTree - LOS integrations - Team-based texting - Reports and analytics	4 stars	Pricing is based on total users. The first tier is for a minimum of 3 users up to 9 for $150/month per user while the second tier is for up to 19 users for $125/month per user.
Streak CRM	- Google and Gmail integration - Email tracking - Sales pipeline management - Low cost - Free option	4.5 stars	For single users, Streak offers a free option. Solo pricing is $15 per user per month, with the Enterprise tier starting at $129 per user per month.
MyCRM Dashboard	- The Connections Program - LOS integration - Personalized URLs - SOC-compliant data center - Easy to use	4.3 stars	Contact for individual pricing options
Keap CRM	- Access to a Business Growth Coach - 24/7 customer support - Intuitive automation - Lead Capture - Business line that connects to your smartphone	4 stars	Free 14-day trial with pro plans starting at $129/month for two users, with a $29 fee per user for additional users.

Factors to consider ​

There are many factors to consider when choosing the right mortgage CRM for you. You need to take the time to carefully research your company’s specific needs and find the software that will best meet those needs. To help determine which factors are most pertinent to your work, let’s look at a few specific examples.

• • Integration: Mortgage CRM integration should be a relatively easy, pain-free process. The systems are usually straightforward to understand. If you find that it’s going to take you unthinkable amounts of time to integrate your existing mortgage loan systems, information, and databases with new mortgage CRM software, consider an alternative provider whose system might better match your existing programs.
  • Pricing: Making sure your mortgage CRM software stays within a budget is a key factor in determining which system you end up with. You may be tempted to push your budget to get the best possible system out there, but consider where your company is now. If a cheaper option will work efficiently for you over the next three to five years, carefully consider it before you jump on board with a flashier system that may not work for you now.
  • Ability to scale: As with most things, you want your mortgage CRM system to be able to grow with your business. You may find a perfect program for where your company is now, but how will that same CRM function a year from now? Or five? Will it be able to expand with your company, or will it need to be replaced?
  • Easy implementation: As you’re choosing the right CRM for you, make sure you investigate the ease with which they can be implemented. You don’t want to choose a CRM because it looks great, only to find that working with the system in day-to-day business is too complicated or challenging to keep up with.

Benefits of mortgage CRM

There are many benefits to using a mortgage CRM. Let’s take a quick look at a few of the top reasons you should invest in one today:

• Organization: You can organize your information much more cohesively.
• Automation: Many time-consuming daily tasks can be automated by the system, saving you time and money.
• Customer service: Customer service improves when you’re on top of emails and the information you have. CRMs organize and maintain all of that for you while also offering automated customer service options.
• Analytics and reporting: While CRMs are great at keeping track of vast amounts of information, they are also capable of taking that information, analyzing it, and producing valuable new reports that can boost lead generation and expand the business.

Why do you need a mortgage CRM?

Mortgage CRMs are one of the easiest ways to simplify your workload, manage marketing and client relations, and streamline in-house communication between various clients and projects. However, there are many great CRM providers on the market today, so it can be challenging to choose the right one unless you know what you’re looking for.

If you are looking for a quality CRM along with help boosting your lead generation, the team at Good Vibe Squad and their Unfair Advantage™ program can help. To learn more, book a strategy call today.

12 Best Mortgage CRM Software Companies for Mortgage Professionals [2022] is courtesy of: https://www.goodvibesquad.com

Original post here: 12 Best Mortgage CRM Software Companies for Mortgage Professionals [2022]

Top Mortgage Sales Coaching Programs in 2022

Whether you are a seasoned mortgage professional or a new loan officer trying to make a name for yourself, you know that hard work is essential to achieve your desired success. But the truth is, hard work often isn’t enough. In many cases, it is not about how hard you work, but whether or not you are working in the right direction. But how do you find the right direction? Mortgage coaching is the answer you are looking for. With mortgage sales coaching, you are learning the tips and tricks from top mortgage-industry performers that can help guide you in the right direction, helping you work smarter and not harder.

Key Takeaways

• Understand the benefits of mortgage coaching
• Compare the top mortgage coaching companies and their services
• Learn how to choose the right mortgage coach for you

Why mortgage coaching?

Do you want to double your income and reach your goals as a loan officer? Then mortgage coaching may be the tool you need to help you work smarter without having to work harder, meaning you can create a better balance between work and life without hurting your business success. Working with the right mortgage coach helps you make the correct business decisions that will allow you to achieve a higher level of success. Learning from your coach’s years of success can help you:

• Set clear and well-defined goals while creating a clear strategic business strategy
• Gain access to resources and tools that help increase efficiency and production
• Understand what may be holding you back from achieving your goals
  Develop a better balance between work and life
• Create strategies that improve your work efficiency and maximize your margins
• Receive accountability
• Increase your mortgage production

6 coaching programs for mortgage professionals

The goal of all mortgage coaching programs is to ultimately make you a better loan officer. Here we take a closer look at some of the top coaching programs for loan officers, what they offer, and what others have said about their programs.

1. Unfair Advantage™ by Good Vibe Squad

Good Vibe Squad’s Unfair Advantage™ program offers a marketing and coaching program geared specifically to the mortgage industry and loan officers. With a proven success record, this coaching program can help you double or triple your current mortgage production. Their program not only offers high-performance coaching and live coaching calls, but it also offers the creation of targeted ad campaigns that help attract and filter qualified leads and automation technology that offers complete lead-to-client journey automation.

Key features

• High-performance coaching
• Lead management training
• Live coaching calls
• A Done-For-You Fractional CMO (Chief Marketing Officer) service

Pricing

Pricing is determined based on your specific business needs

Reviews

“Best team to work with! McBilly, Preston, Bri, Marcus, Nichole, and Stephanie makes GVS feel like family. GVS is not a marketing or leads company to me, it’s a network of coaches rooting you on to WIN. Thanks GVS for making better.”

Google Review

“I have been with Good Vibe Squad for over 2 years now. Best business decision I ever made. McBilly, Preston and their Client Support team are leaps above the rest in the industry. I have used other Lead Gen Co.'s in the past and Good Vibe Squad's strategic marketing focus for business growth is 100%. Good Vibe Squad is the #1 Leading business partner I have worked with that truley embraces their client partnerships with integrity, passion, hands on weekly training as well as group calls with other industry leaders, encompassed with higher standards and intentional focus for our success. The GVS system is designed with the mind set to be working smarter rather than harder. Personally, for me I would of not made President's Club 2 years in a row without the partnership and continued support!!! Good Vibe Squad's sysytem and support has enhanced my efforts in cultivating long term clients and Realtor partners for life. Hands down Good Vibe Squad is the # 1 CLASS ACT 5 star 10 times over! Patricia Murphy”

Google Review

2. The CORE Training by Rick Ruby

The CORE Training by Rick Ruby is a mortgage coaching program designed to help you generate warmer leads, work more efficiently, and increase your lead conversion. Ruby has been in the mortgage business for more than 30 years and owns five mortgage branches. He shares his knowledge and teaches the ideas of how to make more, save more, and give more. This program does have a 1-year commitment.

Key features

• CORE focuses on lead generation, conversion, Increasing income, and the work-life balance
  24/7 access to 500+ hours of audio and video
• One-on-one calls
• Exclusive Facebook group
• Curriculum that focuses on lead generation, conversion, and time management
• Pairing with an accountability partner

Pricing

Initial coaching levels begin at $500/month

Reviews

“The Core is outstanding. They have helped me build a team with systems and procedures in place to offer an extremely high level of service to my clients. They've helped me realize the importance of leadership and investing in my team members. I love going to the summits and being surrounded by a group or realtors and lenders that are better than me in every way. They push me to be my best and they set an example of people who live full lives yet still make time for their families. The Core has raised my game, pushed me to save money and give back the community. I am a better person because of the Core. I highly recommend them.”

Google Review

“After over 23-years of doing loans, I had lost my motivation and direction. For the past 2-years, I've been trying everything I know to get it back - including coaching. A friend suggested I try The Core and so I attended the Summit recently. I can say with no exaggeration, that it was absolutely one of the most impactful and significant events of not only my professional life, but of my personal life as well. After just 3-days of being in the presence of the staff, coaches and coached, I came out with a fire, passion and focus I have not had for many years. I cannot say enough good about this company and its unique and unbelievably effective approach to improving those of us in the mortgage and real estate industry.”

Google Review

3. Mortgage Champions

Created by mortgage industry leader Dale Vermillion and following his OthersFirst Philosophy, Mortgage Champions offers a quality coaching program that is now available 100% online, meaning you can learn at your own pace while also leveraging live simulcasts. This program covers everything from initial contact to credit reviews, relationships with borrowers, managing the pipelines, closing the deals, and earning referrals.

Key Features

• Personalized learning
• Video-based training
• Transparent reporting
• Quizzes and final exam
• Certification

Pricing

Coaching for individuals start at $1,399 for a top-performer program.

SalesLyft Program for 3 to 15 team members with 30 days of access is $249 per member.

MC Online is for up to 50 team members and 90-day access and includes additional tools, such as a 6-week post-training program, personalized training manuals, and scripts and worksheets for $899 per member.

Reviews

“This training helped teach me how to set specific goals, how to grow my team with the right people (even if they are not seasoned/experienced), and how to be more present in my own business.”

Embedsocial reviews

4. High Trust Coaching with Todd Duncan

As a real estate broker and licensed loan originator, Todd Duncan has over three decades of experience in the mortgage industry. He developed the High Trust Company with the goal of helping transform how mortgage professionals work/ He is also the author of 17 books, including the New York Times best-seller “High Trust Selling: Make More Money in Less Time with Less Stress.” He brings this knowledge to his coaching programs, helping you realize just how much you are worth. High Trust Coaching offers three different programs:

• Producer-level coaching: designed for loan officers
• Master-level coaching: designed for loan originators, branch managers, and those looking to build a team
• Elite level coaching: available for hand-selected elite candidates

Key Features

• Special event pricing
• Member resource vault
• Private Facebook group
• High-performance tracking system
• Private vision
• Bi-weekly private coaching sessions

Pricing

Pricing varies based on the chosen program

5. Performance Experts

Developed by successful loan originator Tim Braheem, Performance Experts is a unique coaching program that not only brings mortgage industry professionals to the coaching team but also experts in psychology and personal development. Their goal is to help you learn how to better control your time, optimize your operations, increase your production, and create a happier life outside of the office. Coaching programs available include private coaching, immersive group coaching, and online training programs.

Key Features

• 90-minute immersion sessions
• 50-minute coaching sessions
• Step-by-step training videos
• Powerful scripts
• The 360 Experience podcast
• Individual sessions with your
• Executive Coach

Pricing

Pricing varies based on the chosen program

Reviews

“The Perfect Loan Process transformed the way we do loans in a way that I simply could not have imagined prior to joining L360. It took stepping back and really dissecting how loans flow to come up with a much better and more borrower-friendly approach to operations. One thing for sure, my team is happier. Tim, Julie and Scott are each super talented in their own way and made a huge difference in our branch. Each person gets something different out of L360 by design. It is a customized program."

Google Review

6. The Defining Difference by Cindy Ertman

Founded by Cindy Ertman, a Top 100 Mortgage Executive and Originator in the U.S. for over a decade, The Defining Difference is a mortgage coaching program designed for entry-level originators or full teams. Here you can choose from online coaching programs to executive coaching, as well as Millionaire mortgage club and Platinum private coaching.

Key Features

• 90-minute group training calls
• Private one-on-one coaching calls
• Mastermind retreats
• Online training portal
• Private Facebook group

Pricing

Pricing varies based on the chosen program, but you are able to schedule a FREE strategy call

Reviews

“I’ll never forget walking into one of the MME groups for the first time. Every single person was raving about how their lives changed forever. How Cindy has a special gift. How their production massively increased. How they found balance. I mean all of them had a story to share! I was blown away.”

Google Review

Comparison Table

Coaching Company	Key Features	Coaching Calls?	Pricing
Good Vibe Squad	✔️ High-performance coaching ✔️ Lead management training ✔️ Live coaching calls ✔️ A Done-For-You Fractional CMO (Chief Marketing Officer) service	Yes	Pricing is determined based on your specific business needs
CORE Training	✔️ CORE focuses on lead generation, conversion, ✔️Increasing income, and the work-life balance ✔️ 24/7 access to 500+ hours of audio and video ✔️ One-on-one calls ✔️ Exclusive Facebook group ✔️ Curriculum that focuses on lead generation, conversion, and time management ✔️ Pairing with an accountability partner	Yes	Initial coaching levels begin at $500/month
Mortgage Champions	✔️ Personalized learning ✔️ Video-based training ✔️ Transparent reporting ✔️ Quizzes and final exam ✔️ Certification	No	✔️ Coaching for individuals start at $1,399 for a top-performer program ✔️ SalesLyft Program for 3 to 15 team members with 30 days of access is $249 per member ✔️ MC Online is for up to 50 team members and 90-day access and includes additional tools, such as a 6-week post-training program, personalized training manuals, and scripts and worksheets for $899 per member
High Trust Coaching	✔️ Special event pricing ✔️ Member resource vault ✔️ Private Facebook group ✔️ High-performance tracking system ✔️ Private vision ✔️ Bi-weekly private coaching sessions	Yes	Pricing varies based on the chosen program
Performance Experts	✔️ 90-minute immersion sessions ✔️ 50-minute coaching sessions ✔️ Step-by-step training videos ✔️ Powerful scripts ✔️ The 360 Experience podcast ✔️ Individual sessions with your Executive Coach	Yes	Pricing varies based on the chosen program
The Defining Difference by Cindy Ertman	✔️ 90-minute group training calls ✔️ Private one-on-one coaching calls ✔️ Mastermind retreats ✔️ Online training portal ✔️ Private Facebook group	Yes	Pricing varies based on the chosen program, but you are able to schedule a FREE strategy call

How to choose the right coaching program

No coaching program is designed for everyone, and it is important that you find the right fit for you and your business goals. Take the time to evaluate your goals and what you expect out of business coaching. With this in mind, you can evaluate the different coaching programs and find one that you feel is a good fit for your business.

Is mortgage coaching worth it?

Many top mortgage industry producers often point to early coaching as the key to what set them apart from their competition. Learning and receiving guidance from these top producers and coaches can help you grow, not only professionally, but personally as well. This new awakening can make all the difference in your professional success as well as in your personal life.

Mortgage coaching can be a valuable asset

Mortgage coaching can be the most valuable tool you have in your business arsenal. Learning how to work smarter and not harder allows you to make the most of your workday while still balancing life. Finding the right mortgage coaching program will help you achieve the level of success you have been working hard to achieve.

Valuable mortgage coaching and lead generation

At Good Vibe Squad, we strive to help all our mortgage professionals double or triple their current mortgage production. With our proven Unfair Advantage™ program, you can do just that! To learn more about how our program can help you achieve success, book a strategy call today.

Top Mortgage Sales Coaching Programs in 2022 is republished from: www.goodvibesquad.com

Original post here: Top Mortgage Sales Coaching Programs in 2022

Best Mortgage Lead Companies in 2022

When it comes to the mortgage industry, one of the most difficult tasks a loan officer faces is consistently generating enough monthly mortgage leads to keep a pipeline full. Relying on traditional word-of-mouth referral marketing and developing partner relationships with real estate agents or other mortgage professionals is often not enough, especially if you are a new loan officer.

So, how do you find qualified leads? What is your best mortgage lead source? Mortgage lead companies specialize in helping you attract potential leads that are likely to convert. Here we take a look at some of the best mortgage lead generation companies and how you can choose the best one for your business.

Key takeaways

• Understand what mortgage lead companies are and how they can help boost your mortgage lead generation.
• Compare the top mortgage lead companies and their services
• Learn how to choose the best mortgage lead marketing company for your business.

What are mortgage lead generation companies?

Mortgage lead generation companies specialize in helping your business generate and collect qualified leads. While traditional methods of in-house lead generation can still be beneficial, lead generation companies help guide you through digitizing your lead generation in order to transform your current methods into powerful lead magnets that deliver a constant stream of leads into your pipeline. By utilizing tools such as social media marketing, online advertising, and other proven techniques, these companies work to help your business collect leads that fit your target audience and are ready and able to convert into closings.

How do lead generation companies work?

Lead generation companies work with loan officers and companies to help develop a strategy for successful lead generation. They do this by helping you analyze your target market, develop data-driven lead generation strategies, and leverage different digital marketing opportunities. They help you determine your target audience based on a variety of different factors, such as demographics and online behavior.

In the digital age, borrowers are turning more to online mortgage loan options. In fact, FannieMae reports as many as 66% of borrowers are interested in a fully digital mortgage process. For these borrowers, your website could be your best lead generation tool or your biggest waste of advertising dollars. A lead generation company will help ensure your website attracts the right audience and provides visitors with the web experience they are looking for. In addition, these powerful websites will connect directly to your CRM, allowing you to better manage your leads and follow them through the pipeline.

6 best mortgage lead companies

Not every mortgage lead company is created equally. They all offer different benefits and incentives designed to meet specific business needs. Here we look at some of the top reputable lead companies, what they offer, and some pros and cons of their services.

1. Good Vibe Squad

Good Vibe Squad works exclusively with mortgage loan officers to provide a complete Done-For-You fractional CMO (chief marketing officer) service that takes over your marketing, allowing you to focus on originating and closing loans. Their proven processes help generate leads while integrating into the automation system that walks each lead through the pipeline. They provide system training, as well as sales training, phone scripts, and high-performance consulting in order to provide you with all the tools you need to grow your business.

Services offered

As a complete Done-For-You fractional CMO system, Good Vibe Squad’s Unfair Advantage service is like having your own advertising agency. This system provides everything you need including:

• Implementing hybrid automation systems
• Generating qualified leads
• Advertising
• High-performance coaching
• Access to their unique mastermind community

Reviews

“Best team to work with! McBilly, Preston, Bri, Marcus, Nichole, and Stephanie makes GVS feel like family. GVS is not a marketing or leads company to me. It’s a network of coaches rooting you on to WIN. Thanks, GVS for making better.”

Google Reviews

“GVS is changing my business from top to bottom. The feeling of having leads come in every single day is such a relief and confidence booster for an LO starting out. I couldn’t be happier with my results so far. My entire team will be working with GVS.”

Google Reviews

2. LeadPops

LeadPops is a unique mortgage lead generation service in that instead of focusing on simply lead generation, LeadPops focuses on every stage of your pipeline. This process helps to ensure that not only do you generate leads, but you provide nurturing to these leads throughout the pipeline. They utilize business-specific quizzes to engage potential leads, increase engagement, and find leads that match your target audience.

Services offered

• Conversion Pro Website™
• Conversion funnels
• Local SEO
• Digital advertising
• Integration with your current CRM
• A partnered success coach

Reviews

“I found Lead Pops on mortgage brokers are better. I am highly impressed with their service, platform, ease of use, and explanation of how they can benefit and add value to my business. Nick and Tim have been great to work with and looking forward to a long-term business relationship.”

Google Reviews

“My experience with LeadPops so far has been incredible! Lexi was super helpful in explaining the benefits of this service and was always easy to get ahold of. Cleve helped me get my website set up. He was very knowledgeable and efficient. He cheers me up every time I talk to him! Matthew has been great getting my marketing campaigns set up and getting a plan of action together. I'm excited to see where this takes my business in the future! Happy to be partnered with LeadPops. :)”

Google Reviews

3. Top of Mind/Black Knight

In 2021, Black Knight Financial Services, Inc acquired Top of Mind and their leading mortgage industry CRM Surefire. Integrating the Surefire CRM with their mortgage technology ecosystem to accelerate mortgage marketing and boost lead generation.

Services offered

• Surefire CRM
• Client for Life Program
• Power Messaging
• Power Calls

Reviews

“Surefire CRM makes it easy to stay "Top of Mind" with your clients, prospects, referral partners, and more. It truly builds relationships. They have a built-in library of marketing emails and flyers, which is amazing; you basically don't need to do any work because the SureFire CRM does it for you.”

G2 Business Software Reviews

“Their customer service is top-notch. The system is customizable to the point where each Loan Officer could have their own rules and workflows if you choose to. The number of rules you can generate for specific needs is endless. They are constantly trying to improve their system and take our feedback to the parts of their team that need to hear it. We genuinely appreciate that we can take an idea to them, and they will help us create it inside the CRM. If there is a way to get it done, they will do it. The Top of Mind team has perseverance and a real willingness to help.”

G2 Business Software Reviews

4. Chime Solution Suite

Chime offers a robust CRM system designed to help loan officers attract and nurture new leads. In addition, they offer a multichannel online advertising service that identifies and attracts potential leads. With this system, a potential lead views specific ads that direct them to a form. Once the form is filled out, the lead’s information comes directly into your CRM system. At the same time, the lead receives a welcome email from you, and you receive a notification of a new lead.

Services offered

• Robust CRM
• Automated lead nurturing
• Optimized marketing lead generation

Reviews

“Chime has a user-friendly interface. It makes lead generation and follow-up easy. It also helps make you efficient with your time with the AI that tells you who you should be calling. It has so many features rolled into one CRM. It also has the sleekest property alert emails, which helps with our leads coming back to the website more frequently.”

G2 Business Software Reviews

“If you want something inexpensive and easy to use, use Chime. No headaches and no hassle. Just simple lead generation.”

G2 Business Software Reviews

5. Loanbright

Founded by loan officers, Loanbright has been providing mortgage lead solutions for over 20 years. Their goal was to create a powerful advertising and marketing engine that would draw in new prospects every day. This system works slightly differently, providing loan officers with a license to log into their system and choose the best-matched leads for their needs. With Loanbright, you pay by the month and are not locked into any long-term commitments.

Services offered

• Real-time lead display
• Ability to pair with local leads
• No long-term commitment

Reviews

“I have worked with Loan Bright and Amber Fildey for the past 12 years+. After trying numerous lead companies Loan Bright has always proven to be a consistent lead source for myself and my company. I still work with clients today that I originally acquired from Loan Bright years ago. If you are considering buying mortgage leads, give Amber a call -- you will be glad you did!”

Google Reviews

“Gosh, I can't tell you how valuable LoanBright has been to me. I have been with Amber and LoanBright for over 10 years and I will never be without them. Having a personal representative and a support staff is necessary and the actual leads themselves have provide 50% of my income over the past decade. I would not be as successful as I am without LoanBright, their staff, and their leads. I hope this is encouraging for anyone who is reading this. If you call and ask them to give you my number I will share with you the successes I have had. Steve Jungbluth”

Google Reviews

6. Mortgage Growth System

Marketing strategies used for decades in the mortgage industry just don’t have the same success as they used to. These ineffective and outdated strategies leave many loan officers struggling to generate leads. The team at Mortgage Growth System helps lenders grow their businesses through a proven combination of lead generation, cutting-edge technology, trained telemarketers, and personalized coaching.

Services offered

• 100% exclusive, live, qualified, long-form leads
• Automation that segments all leads by qualification ability
• Advanced follow-up automation
• One-on-one conversion rate mastery coaching three times a week
• Optional appointment setters to handle booking your appointments
• Strategies to boost partner referrals
• Pre-approval guarantees on leads
• Month-to-month options

Reviews

“If your looking to generate leads, Mortgage Growth Systems is a great system to implement! Brandon is very helpful and patient with our questions. Would recommend this company any day!”

Google Reviews

“Working remotely with these guys is a breeze. They’re responsive, helpful, and patient. Great team full of skilled professionals!”

Google Reviews

Comparison Table

Lead Generation Company	Service Highlights	Google Review Ratings	Pricing
Good Vibe Squad	✔️ A Done-for-you Fractional CMO service ✔️ Hybrid automation systems ✔️ High-performance coaching	4.9 stars	Price is determined based on the business needs
LeadPops	✔️ Conversion Pro Website™ ✔️ Conversion funnels ✔️ A partnered success coach	4.9 stars	Prices start at $97/month based on the plan chosen
Top of Mind/Black Knight	✔️ Surefire CRM ✔️ Client for Life Program ✔️ Power Messaging ✔️ Power Calls	4.5 stars	Price is determined based on the business needs
Chime	✔️ Robust CRM ✔️ Automated lead nurturing ✔️ Optimized marketing lead generation	4.5 stars	Price is determined based on the business needs
Loanbright	✔️ Real-time lead display ✔️ Ability to pair with local leads ✔️ No long-term commitment	3.9 stars	Offers a risk-free trial, with average monthly minimums around $200.
Mortgage Growth System	✔️ 100% exclusive leads ✔️ Pre-approval guarantee ✔️ Month-to-month options available	5 stars	Starts at $230/month

What does a mortgage lead generation company do for your business?

A quality mortgage lead generation company utilizes data-driven lead generation tactics and innovative technology to attract and capture new leads. In addition, they can assist you with various aspects of marketing in order to create a robust system to drive leads to you. This can include:

• Audience segmentation: Helps develop your target audience and ensure you generate high-converting leads
• Website optimization: A powerful website will help you attract the right audience while also providing an engaging web experience to the viewer.
• Targeted lead generation: Whether you are looking to generate refinance leads, foreclosure leads, residential mortgage leads, or commercial mortgage leads, a quality mortgage lead generation company will provide the tools to generate these targeted leads.

How to choose the best lead generation company for your business

When choosing a mortgage lead generation company to help your business boost leads, it is important that you ask the right questions. Some common questions can include:

• Are they industry-specific?
• Do they specialize in mortgage lead generation?
• How are leads gathered?
• Are leads exclusive?
• How are you charged?
• Do they offer a refund policy?

The best way to know if a lead generation company will work well for your business is to test it out. Many businesses offer a trial period that allows you to see just how beneficial their services are. At the end of the trial period, you can make an educated assessment. Ask yourself these questions:

• How many new leads were received?
• How many of those leads converted?
• What was your total cost?
• How much profit did the leads provide?

If the leads provided led to profit, then you have likely found the right lead generation company for your business.

The right lead generation company can make all the difference

Generating quality leads is essential for any successful loan officer and finding the right lead generation company can make all the difference to your success. Finding a quality company that is responsive, flexible, and willing to work with you is a good sign that your investment with them will provide the quality leads you need to achieve your goals.

Mortgage lead generation is our focus

At Good Vibe Squad, we focus entirely on the mortgage industry and our Unfair Advantage™ system provides a complete Done-For-You fractional CMO (chief marketing officer) that allows you to focus on closing home loans. Contact our team today to book a strategy call and let us show you how we can make a difference.

Best Mortgage Lead Companies in 2022 was first published to: goodvibesquad.com

Original post here: Best Mortgage Lead Companies in 2022

Loan Officer and Real Estate Agent Relationship: Is It Important?

Every loan officer understands the power of building and nurturing relationships with key professional partners, but is a real estate agent relationship really important for a loan officer? Real estate agents can be one of the most beneficial relationships for both the loan officer and the real estate agent. The industry knowledge that can be shared between these two professions not only benefits their professional success but also create a powerful partnership for homebuyers who can take advantage of this shared knowledge. But the best loan officer and real estate relationship requires time and effort in order to maximize and truly benefit from the relationship.

Key Takeaways

• Understand the benefits of creating and nurturing a strong business partnership with a real estate agent.
• Learn about the many benefits a loan officer and real estate agent partnership offers your business.
• Discover key dos and don’ts when it comes to building a successful partnership.

Can loan officers and real estate agents work together?

Loan officers and real estate agents make a powerful team when it comes to all areas of the home buying process. When you have a strong relationship with a real estate agent, you have a partnership that opens many doors when it comes to networking, marketing, educating, and gathering new homebuyer leads for both you and the real estate agent. Working together allows you to expand your reach and increase your exposure.

Networking

When you partner with a real estate agent, you grow your potential network. At networking events, such as Chamber of Commerce meetings or charity events, you are able to network as a team. By adding in other professionals, such as attorneys or contractors, you create a strong network of professionals that can help boost potential referrals and expand your reach. As you build a network, you gain exposure in your local community as well.

Marketing

Taking advantage of co-marketing opportunities with your real estate partner offers benefits for both of you. Working together, you can create co-branded marketing materials, such as open house flyers, social media posts or ads, and email marketing campaigns that allow you to reach potential new clients and contacts. Going one step further, consider sponsoring events for each other, such as open houses or educational seminars.

Educating

The home-buying process can be confusing, especially for a first-time home buyer. Real estate agents and loan officers work constantly to educate potential buyers on the ins and outs of the home-buying process. A partnership with a real estate agent opens up the doors to additional educational opportunities you have to offer borrowers. In addition, as a loan officer, you have a wealth of information that can be shared with your real estate agent partner’s contacts. Hosting networking seminars or educational classes together allows you to reach more potential contacts.

Referrals

When you build and nurture a strong relationship with a real estate agent and you successfully close deals together on a regular basis, you are both more likely to send clients each other’s way, helping to build a strong referral network.

How to build real estate agent relationships

Here you can clearly see the benefits of building and nurturing a professional relationship with a real estate agent. But where do you begin? Here we look at some of the dos and don’ts when it comes to building a solid real estate agent partnership.

Do's

1. Connect with your community

Being a visible member of your community allows you to be out in front of potential clients and partners, such as real estate professionals. Attending conferences and loan closings, for example, gives you the opportunity to engage with real estate agents and start the relationship-building process.

2. Share industry knowledge

Real estate agents are looking to partner with loan officers that have a vast knowledge of the industry and stay up to date on current news and the latest trends. Sharing your knowledge with your real estate agent and their clients provides value to the agent.

3. Be honest

A strong and successful partnership relies on trust and honesty between both parties. When building a relationship, make sure that everything you offer is something you are able to follow through on. Do not make promises that you are unable to keep. You are working on building trust, so you need to show them that you are trustworthy and reliable.

4. Be proactive and responsive

Communication is key when building and nurturing a relationship with a real estate agent. Connecting with your real estate partner a few times a week, whether through email or a phone call, can go a long way.

5. Add value to the relationship

A successful partnership benefits both parties in every way. A key component of a successful relationship is the value that each party brings, so adding value should always be the main goal when it comes to professional relationships. This added value can be anything from developing co-marketing social media or traditional campaigns to offering a seminar for your realtor’s clients that covers lending options for first-time homebuyers. Adding value such as this shows your professional partner that working together is beneficial for their business as well as yours. Keep in mind that you also want to find partners that bring value to your business.

6. Show gratitude

Be sure to show gratitude to your real estate partner every time they help you land a new client or close a deal. A simple “thank you” really goes a long way in maintaining a successful partnership.

Don’ts

1. Be pushy

Building a quality partnership takes time. Your initial goal is to build trust and credibility. If you immediately start by asking for referrals, you are likely to push away any potential partnerships. It is important that you take the time to gradually build a relationship that benefits both parties.

2. Do not waste their time

Everyone’s time is valuable and that includes your potential real estate partners. When making initial contact, such as at an open house, be upfront about who you are and why you are trying to connect.

3. Don’t be a ‘know-it-all’

While sharing your industry knowledge with professional partners and their contacts is a key benefit of a partnership, you don’t want to come across as a know-it-all. Sharing your industry knowledge in informational and helpful ways, such as when asked or during a seminar, is beneficial, but if you are always jumping in with information and statistics, for example, you come across as arrogant. This appearance of arrogance can hurt potential partnerships.

4. Do not make promises you are unable to keep

The key to a successful partnership is following through on your obligations. If you say you will do something, be sure to follow through and actually do it. Letting obligations go or failing to stick with the promises you make are likely to hurt an existing partnership, if not end it completely.

Nurturing a relationship with real estate agents

Strong relationships do not develop overnight, and it will take time to build and nurture a successful loan officer and real estate agent partnership. Following these dos and don’ts and taking advantage of what a strong partnership offers both parties can ultimately lead to success for your business.

Good Vibe Squad helps you find qualified leads

At Good Vibe Squad, we understand the importance of qualified leads for a loan officer, as well as for a real estate agent. Our Unfair Advantage™ program filters potential leads based on their likelihood of loan qualification, meaning the leads you receive from us are ready to find their dream home and close a deal.

To learn how we can help boost lead generation for your business and your real estate agent partners, book a strategy call today.

The following article Loan Officer and Real Estate Agent Relationship: Is It Important? is available on: Good Vibe Squad

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Mortgage Acronyms You Should Know

As a loan officer in the mortgage industry, acronyms are a part of your everyday conversation with coworkers and industry professionals. While it is unlikely that your leads, clients, and even real estate partners will understand all the mortgage lingo, this mortgage acronym cheat sheet is a wonderful resource for not only new loan officers but also for your partners and clients.

24 mortgage acronyms every mortgage professional should know

An acronym is defined as an abbreviation formed from the initial letters of words and often pronounced as a word itself. As a loan officer, you use these acronyms every day, however, you must keep in mind that not everyone understands what these acronyms stand for and really mean. When working with borrowers, especially first-time borrowers, it is important that you use the actual words or explain what a specific acronym means.

Here we offer a comprehensive list and explanation of common acronyms in the mortgage industry.

APR

APR stands for the annual percentage rate. The annual percentage rate is the amount of yearly interest charged on a mortgage loan.

ARM

ARM stands for an adjustable-rate mortgage. With an ARM, the initial interest rate is typically lower, but the interest rate can change multiple times throughout the loan term. These changes are based on market conditions and can increase or decrease.

CD

CD stands for closing disclosure. A closing disclosure provides the loan terms, projected monthly payments, and the closing fees necessary to complete a mortgage.

DTI

DTI stands for debt-to-income ratio. To determine the DTI, you must add together a borrower’s monthly debt, including mortgage payments, and divide that by a borrower’s gross monthly income.

ECOA

ECOA stands for the Equal Credit Opportunity Act. This is a federal law that prevents lenders from discriminating against borrowers based on race, color, religion, national origin, sex, marital status, age, or public assistance.

FHA

FHA stands for the Federal Housing Administration. This government agency backs specific mortgages provided through private lenders. FHA-insured loans offer protection to the lender should a borrower default on payments. This protection enables many lenders to offer mortgages to more potential home buyers.

FMV

FMV stands for fair market value. This number is the highest price that a buyer would be willing to pay and the lowest that a seller would be willing to accept on an individual property.

FRM

FRM stands for fixed rate mortgage. This type of mortgage loan has a fixed interest rate for the life of the loan. These loans are often for 15-to-30-year terms.

FICO

FICO stands for Fair Isaac Corporation, an analytics company that generates a three-digit number based on information gathered from a borrower’s credit report. This number helps an underwriter determine how likely a borrower is to repay a loan.

GFE

GFE stands for good faith estimate. This is a form provided by a lender to a borrower when they apply for a reverse mortgage. This form outlines the estimated costs and terms of the proposed reverse mortgage.

HELOC

HELOC stands for a home equity line of credit. This is a line of credit that is borrowed against the equity available in a borrower’s home. This loan allows the borrower to request funds as needed and repay those funds at a set repayment schedule.

HUD

HUD stands for the U.S. Department of Housing and Urban Development. The purpose of HUD is to provide housing and community development assistance and to ensure that everyone has access to fair and equal housing. In addition, HUD oversees the FHA and the Fair Housing Act.

IO

IO stands for an interest-only mortgage. This type of mortgage allows the borrowers to make interest-only mortgage payments for the first few years of the loan, often averaging 5 to 10 years. At the end of the term, the borrower can choose to pay off the loan balance, refinance the mortgage, or begin with loan payments that include an amount towards the principal.

LOX

A LOX, also known as an LOE, stand for letters of explanation. A loan officer or an underwriter may request a LOX from a borrower in order to gain additional information or better explain information that may not be clear to the lender.

LTV

LTV stands for loan to value. This represents the amount of an outstanding loan to the appraised value or sales price. The LTV is given as a percentage number.

MIP

MIP stands for mortgage insurance premium. This is the amount that a borrower pays each month for mortgage insurance. This payment is given to either a government agency, such as FHA, or to a private mortgage insurance company.

P&I

P&I refers to both the principal and interest when it comes to a mortgage payment. This is the portion of your monthly payment that goes toward the interest and principal of the mortgage.

PITI

PITI stands for principal, interest, taxes, and insurance. These components make up a monthly mortgage loan payment.

PMI

PMI stands for private mortgage insurance. This insurance is often required by a lender when a borrower is financing more than 80% of the home value. PMI payments are included in the escrow portion of monthly mortgage payments and this insurance protects the lender from loss should a borrower default on a mortgage loan.

POC

POC stands for costs paid outside of closing. These are fees that are paid outside of the closing, such as appraisal fees, fees for credit reports, etc.

RESPA

RESPA stands for the Real Estate Settlement Procedures Act. This is a consumer protection law requiring mortgage lenders to provide borrowers with advanced notice of closing costs through a Good Faith Estimate.

TILA

TILA stands for the Truth in Lending Act, also known as Regulation Z. This requires a lender to provide borrowers with a disclosure that estimates the total cost of a mortgage loan, including finance charges and the annual percentage rate within three days of the application. This allows borrowers to shop for the best financing option among different lenders.

VA

VA stands for the Department of Veteran’s Affairs. VA loans are specific mortgage loans offered to veterans and are guaranteed by the government. These loans often require little to no down payment.

VOE

VOE stands for the verification of employment. A loan officer or underwriter will request verification of employment to ensure a borrower is able to cover the cost of a down payment and monthly mortgage payments.

Understanding mortgage acronyms for success

Understanding what these acronyms stand for allows you to better educate and explain terminology to your leads, clients, and professional partners. While some of the acronyms are understood outside of the mortgage industry, others are likely to confuse borrowers and require explanation.

Good Vibe Squad Helps You Gather Qualified Leads

At Good Vibe Squad, we understand the terminology in the mortgage industry, but we know that all your leads may not. We also understand how important a qualified lead is to successful loan officers. Our Unfair Advantage™ program helps weed out leads that are unlikely to qualify for a mortgage, leaving you with leads that are actively looking for a home and likely to be approved for a mortgage. To learn more about how we can help boost your monthly leads, book a strategy call today.

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Can a Loan Officer Influence Underwriter?

Loan officers and underwriters are both essential to the mortgage industry and the home-buying process. But can a loan officer influence the underwriting process? While both roles are essential to the home buying process, an underwriter must maintain an unbiased opinion when it comes to evaluating the risk potential of a loan. For this reason, the interaction between a loan officer and an underwriter is limited to a simple transfer of the borrower’s facts and data. A loan officer may not attempt to influence the underwriter.

Key Takeaways

• Better understand the differences between a loan officer and an underwriter and, while they work together, the loan officer should not influence the decision of the underwriter.
• Understand the key steps in the underwriting process and how an underwriter makes a loan determination.
• As a loan officer, there are ways you can help ensure that the loan applications you submit have all the necessary information the underwriter needs to approve the mortgage loan.

Loan officer vs underwriter

A loan officer and an underwriter are two different positions that play crucial roles in the loan process. Here we take a closer look at each role and exactly what their part is in the home buying process.

What do loan officers do?

A loan officer is the one that works directly with a borrower, connecting them with a lending institution for their mortgage. Loan officers meet with prospective borrowers, take applications, gather all the necessary documentation needed for loan processing, and work with the borrowers to ensure they have everything necessary to obtain loan approval. A loan officer is also a source of education for potential borrowers, helping them understand the loan process and what they need for loan approval.

What do underwriters do?

Once a loan officer receives an application and gathers the necessary documents, everything is passed to the underwriter. The job of the underwriter is to review all documentation and determine the risk level associated with the borrower. Oftentimes the underwriter will contact the loan officer if they need additional information from the borrower to make their determination. When determining the potential risk, an underwriter will look at things such as credit scores, LTV ratios, DTI ratios, and the value and type of property being purchased. In addition, an underwriter works with the appraiser to determine the actual value of the property which will be the collateral for the loan.

Do loan officers and underwriters work together?

Loan officers and underwriters do work together but from a distance. A loan officer works directly with the borrowers and provides the necessary information to the underwriter, who then evaluates the information. A loan officer must not attempt to influence the decision of the underwriter. As far as interaction, a loan officer provides the information and can ask questions about an approval or denial and an underwriter can provide an explanation about their loan decision, as well as provide educational information about the loan guidelines and what is required for loan approval.

What is mortgage underwriting?

Mortgage underwriting is a part of the home loan process where an underwriter evaluates the risk of approving a borrower for a mortgage. During this process, the underwriter looks for stable work history, the borrower’s ability to manage credit and repay the loan, whether the property’s value supports the loan amount, and the current market conditions, such as a stable economy and job market.

The mortgage underwriting process

The underwriting process varies from lender to lender, however, there are five main components to the underwriting process. Keep in mind that underwriting can be a long process but having the necessary documents ready and included can help speed up the process.

1. Pre-approval

In most cases, a borrower will begin the underwriting process with a pre-approval. With pre-approval, a borrower provides financial information, such as income, debts, and credit history. The lender evaluates this information and provides pre-approval for the amount of financing they qualify for. Keep in mind that this is not a guarantee for a mortgage and additional steps will be necessary to obtain a mortgage.

2. Income and asset verification

Income and asset verification occurs both during the preapproval process and the underwriting process once the borrower makes an offer on the home. When evaluating this information, the underwriter looks at documents such as tax returns, bank statements, investment accounts, employment history, and much more.

3. Appraisal

Once the borrower finds a home within their budget and makes an offer to the seller, the underwriter will conduct a property appraisal. The appraisal looks at the property condition and comparable homes in the area to determine whether the amount offered to the seller is appropriate. If the home is valued well under the sales price, the lender is unlikely to approve the mortgage.

4. Title search and insurance

A title company performs a title search on the property in order to ensure that there are no legal claims against the property by another person or lender. This can include liens, mortgages, easement rights, zoning ordinances, unpaid taxes, and more. Once the title company determines that the property is free from legal claims, a title insurance policy is issued in order to protect the lender.

5. Making a lending decision

Once all the information is gathered on the property and the borrower, the underwriter thoroughly reviews all the information to determine whether or not to approve the application for a mortgage. At this stage, the underwriter will approve, deny, or request additional information that is necessary to make a decision.

How loan officers can help aid the underwriting process

While a loan officer cannot influence an underwriter in any way during the underwriting process, there are some things a loan officer can do to help aid the underwriting process.

Writing cover letters

When submitting a loan application to the underwriter, you want to make sure that all the information you provide them is clear and easy to understand. Include a simple cover letter that summarizes the information included, explains anything that may appear unusual, or explain a borrower’s story. This will help provide information to the underwriter upfront and saves multiple questions that may require answers throughout the process.

Staying up-to-date on guidelines

As a loan officer, you must stay up to date on loan guidelines, such as document expiration dates. Gathering the necessary documents is essential for the underwriting process and it is important that, as a loan officer, you are submitting documents that meet specific guidelines. If submitted documents do not meet these guidelines, the underwriter will need to request additional information, prolonging the underwriting process.

Providing accurate information

Before submitting an application to the underwriters, loan officers must ensure they have the most accurate and complete information on the borrower. For example, if a borrower has listed additional income from self-employment, real estate income, child support, or alimony, you will need to include additional documentation when submitting a loan. Taking the time to gather and provide this information from the start helps expedite the underwriting process.

Loan officers and underwriters working together

While loan officers and underwriters each play an independent role in the home buying process, they must also work together to ensure that the necessary documentation is gathered to allow the underwriting process to move forward. A good underwriter will work to educate the loan officers on the documentation that is necessary for each possible scenario and, to expedite the process, the loan officer works to ensure this necessary documentation is gathered.

Good Vibe Squad Can Help You Find Qualified Buyers

At Good Vibe Squad, we understand how important leads are for a loan officer. But we also understand that not every lead is created equal. Our Unfair Advantage™ system implements filtration steps to weed out low-quality leads that won’t pass loan approval. Instead, our system delivers leads that are ready to purchase a home and very likely to qualify for a home mortgage. To learn more about how we can help boost your lead generation, book a strategy call today.

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