What is Omnichannel Marketing?

Years ago, marketing focused on print and television ads. In today’s marketing world, you have print, television, YouTube, TikTok, social media platforms like Facebook and Instagram, and websites and search engines. While many businesses work to create separate marketing focuses for each of these platforms, omnichannel marketing focuses on the customer experience and unifying all …

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Comprehensive Guide to Buying Mortgage Leads

As a loan officer, you already know the importance of quality business leads when it comes to the success of your business. But, as you quickly find out, generating those leads is more challenging than it sounds. While building realtor relationships helps to bring in warm leads, relying on those leads alone is often not …

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What Do Bedtime Stories Have to Do With Closing Deals?

When you think back to your childhood, you likely had a favorite bedtime story. And chances are, this bedtime story followed a certain framework. There was a sequential pattern to get you from the beginning to the middle and end, and there were characters you fell in love with. It might seem like a stretch, but …

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