LinkedIn Marketing for Loan Officers

As a loan officer, making the most of your marketing is essential when it comes to lead generation. While many people turn to Facebook when it comes to social media, there is a wealth of potential available to you on LinkedIn. While many refer to this as the professional’s version of Facebook and think that it is only good for networking and finding employment, the fact is LinkedIn provides an excellent recruiting tool for lead and referral generation.

What is LinkedIn?

Just like Facebook, Twitter, and Instagram, LinkedIn is a social network. However, LinkedIn is a little different. LinkedIn is a professional networking site with the main objective being to help business professionals make business connections, share their experience and resumes, and, when necessary, find a new job. As a loan officer, LinkedIn can become a powerful tool when used correctly. While you may currently use LinkedIn to connect with realtors, home builders, or CPAs to create referral partners, when used correctly, LinkedIn can also be a powerful marketing tool.

Loan officer tips for effective LinkedIn marketing

As with any social media marketing, you need to think about your LinkedIn strategy before you even get started. What are your goals and how will you best achieve them? Here we offer some of the top tips to help you make the most out of LinkedIn.

Make the most of your profile

When starting on LinkedIn, you must turn your focus away from just the simple resume. Having a complete and polished profile is a great way to introduce yourself to potential partners and clients and can be your most valuable marketing tool. For example, if a potential borrower Googles your name, your LinkedIn profile is likely to come up in the results and a good profile provides the best introduction. Here are some tips to think about when creating your profile.

Photo

A high-quality photo goes a long way. You want your photo to be professional and not a simple selfie shot from your phone. If you do not have a professional headshot, now may be the time to invest in one.

Headline

Your headline is your initial title and introduction to a viewer. This could be as simple as your job title and company name, or it could be something more eye-catching. It all depends on the vibe you want your profile to have. Your headline is also a good place to add your NMLS number, as well as state licensing numbers.

Summary

Your LinkedIn summary is often the first chance for people to learn about you and who you are. While you want your summary to be packed full of your accomplishments, you also want to express yourself as an industry leader. In addition, you want to be sure to make yourself personable and approachable. Share your experiences and accomplishments, as well as your passion. Share why you do what you do and what makes your job so important to you. Let your passion shine through.

Experience and education

This is essentially your LinkedIn resume where you list your employment history and education. However, it doesn’t have to be a simple list. Share information about your successes at each previous employer, educational accomplishments, and more.

Recommendations

Reading recommendations and reviews is often how people choose what to buy and who to work with. LinkedIn is no different, so taking the time to add recommendations from others is essential. Consider asking industry partners, previous employers, etc. for a recommendation, and be sure to include it here.

Custom URL

Sharing your LinkedIn URL is a great way to promote your profile and this should be included in all your email signatures, on your business cards, etc. While LinkedIn generates a URL automatically, you can customize it. From the “edit profile” screen, you can edit the URL to anything you want, though we recommend something easy, short, and utilizing your name.

Making connections

Unlike other social media platforms, you don’t want to go sending connection requests to every person you can. If too many requests are declined, your profile can be shut down. Instead, you want to focus on connecting with the right people. Begin by connecting with professional partners, fellow loan officers, and family and friends to create a wide variety of connections to help establish yourself and begin to build your reputation.

If you want to send a connect to someone you don’t know but feel that it would be beneficial, take some time to check out their profile and find something you can connect with. When you send a connection request, be sure to include a note with an introduction.

Posting on LinkedIn

While many people use LinkedIn to provide career updates, there is so much more you can do that will allow you to connect, interact, and build relationships on the platform. You want to build up your reputation as an industry leader and what better way to do this than to share your industry knowledge. Sharing regular blog posts that address topics that benefit your connections, industry tips, and even industry news offers a wealth of information. But keep it simple. Avoid industry lingo and keep your target market in mind.

Make the most of LinkedIn groups

Joining groups within LinkedIn is an essential part of your marketing plan. Joining industry-specific groups, such as a group for other loan officers, is a great place to start. It is a good idea to mix up the type of groups you join. Look for groups that fit within your demographic of both borrowers and partners. Also consider local community groups. Once you are in groups, it is essential that you engage with other group members.

How should you engage on LinkedIn?

Unlike Facebook where everyone is liking and commenting on posts, you will see a difference on LinkedIn. The interaction isn’t as common as it is on other social media platforms. But this presents a great opportunity for you. Actively liking and commenting on posts will not only put you out there to their connects, but you will likely make a great impression on the person who posted the original post. You may even find out they reach out to you or send potential leads your way.

Whether in your groups or through comments in general, take the time to ask and answer questions. When you share a blog post, use the headline to ask connects a question. When others ask a question that you have the knowledge to answer, take the time to answer their question. When answering, prompt follow-up discussion.

LinkedIn can be a successful addition to your lead generation

LinkedIn offers loan officers many different marketing opportunities as well as partner connections. By putting these tips into action, you can make LinkedIn a successful part of your lead generation program. If you are looking for additional lead generation, here at Good Vibes Squad we have you covered. Take a moment to look at our Unfair Advantage™ and Fastrack systems and let us help you achieve your lead generation goals.

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Loan Officer Marketing Tips to Standout in Social Media

In a highly digital world, nearly everyone is on at least one social media platform. People can access them on the go with their phones, spending an average of 145 minutes on asocial media every day. As a loan officer, it is essential to tap into the social media market if you hope to succeed. Building your social media presence allows you to create and build a relationship with potential customers as well as engage with existing customers. Here we offer some social media tips to help you stand out above the competition and make the most of social media marketing.

The importance of social media

For loan officers, social media is one of the most effective ways to connect with your target audience and build your brand. As an active member of social media, it shows potential borrowers that you are available, accessible, and willing to engage and work with them to meet their needs. In addition, being active on social media helps you promote and boost your website which can, in turn, boost your search engine rankings. That boost helps potential clients find you when they perform a simple Google search for “loan officers (your location).”

Standing out on social media as a loan officer

Creating an active social media presence allows you to stand out above your competition. In fact, according to information from the Mortgage Bankers Association, only 20-30% of loan officers are considered highly active and engaging on social media. Utilizing social media and engaging with your followers offers you the ability to increase your origination potential without having to incur additional expenses. Here are some ways to make the most out of your social media experience.

Find your effective platform

Just about everyone has a Facebook page and chances are your target audience does as well. Facebook, along with Instagram, appeals to just about every demographic and has a wide range of community groups that you can join and share your knowledge with. Through Facebook and Instagram, you can share industry information, tips for home buyers, and more all while engaging with your readers.

Twitter is another social media platform that loan officers can take advantage of. With Twitter, you can stay on top of industry trends, monitor competitors, share useful information, such as blog posts, and engage with borrowers looking for information. Be sure to take advantage of hashtags so your target audience can find you no matter where they are.

LinkedIn is often thought of like Facebook for professionals. While you are unlikely to gain potential home buyers through LinkedIn, it is a great place to meet, network, and build relationships with other professionals in your industry and your area. This is a great way to build relationships and partner prospects.

Understand your target market

Before you make your first social media business account or post, it is essential to understand your target market. What do they want to hear from you? What kind of information will spark their interest? Your goal as a loan officer is to show your social media audience that you are an expert in your field, but you also want them to feel comfortable enough to approach you with their questions. A great way to do this is to join your local community groups and become active, answering questions when you can and letting people know you are available when they have questions.

Optimize your business profile

When creating your business profile on your social media platform, it is essential to have all the right information. Your social media profile should clearly reflect your brand, provide all relevant contact information, offer links to your website, and provide a high-quality profile picture in order to give potential clients a face to connect to.

Provide valuable posts

You have your social media account and have created your business profile, but now what? What should you be posting? When it comes to social media, people tend to lean toward people they know, like, or trust, so your first goal is to make posts that highlight your knowledge while also not coming across as simply a salesperson. Creating videos, for example, allows viewers to “meet” you and connect while you provide them with educational information. Blog posts allow you to provide the information your viewers may be looking for. But don’t just simply post a link to your blog. Ask them a question and include the link. This can help promote engagement.

Testimonials are another great thing to post that can show your success as well as happy clients. When you have a great closing experience, ask your clients if you can take a photo and share it on social media. Post the picture with a big “congrats” to the new homebuyers. To further engage potential clients, tag the new homeowners, as well as the realtor they worked with and your location to further boost your post and exposure.

Automating your social media

While this all sounds great, you may be saying, “But I don’t have time for social media.” While your schedule may be hectic on a daily basis, being active doesn’t mean you have to spend all day glued to your account. In fact, most of your social media posts can be automated on a daily or weekly basis, meaning you can post relevant content without having to lift a finger.

However, you do have to commit some time to engage with potential clients. The good news is most social media platforms offer notifications when a potential client asks a question, allowing you to respond in a timely manner.

Be consistent

To make social media work for you, you need to be consistent in both regular posting and engaging. Unfortunately, if you don’t remain active, you will quickly be lost in the shuffle of regular posts and, more than likely, lose regular followers. Poor experience reduces likes and shares, and your social media presence won’t work as you would like.

Let social media work for you!

The goal of all loan officers is to gain potential leads and customers and social media offers a great way to do just that. For those still looking for additional ways to create lead generations in an automated way, Good Vibe Squad offers a great way to attract, automate, and amplify your lead generation and boost your business with their Unfair Advantage System. Visit us online today to learn more.

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